Dotdigital Email&SMS Marketing

Not worth it. Heavy setup time with little actual support to setup the campaigns given the interface. We never got our foot off the ground to fully use this platform. In my opinion, Klaviyo is easier to self-manage and better at same or lesser cost.
Ometria (£££), ExactTarget (Salesforce) are best, but pricier. My personal experience, with 10+ years of digital marketing experience.

Dotdigital is an absolutely appalling app in a myriad of ways
- it was extremely complicated to set up (it took weeks) and ultimately you will end up sending emails from a noreply email address which sends a bad message to your customers about how much you want to hear from them! This alone should make you run a million miles the other way... you don't appreciate noreply email addresses as a ...