There are hundreds of data points and KPI's to track. The problem is to the pick right ones and look at them at the right time - when they actually change.
Dripit tracks hundreds of data points and analyses performance indicators in four categories - Acquisition
, and Customers
Time is crucial to uncover change in a particular data point and detect trends. Some events are important on the scale of a single day, like a spike in traffic coming from a particular post on Twitter. Sometimes bigger trends can be uncovered only by comparing month to month or quarter to quarter performance. Like changes in Loyal customer base.
For every KPI in a particular time range Dripit calculates significance ratio. It determines how important a particular event is. There is no need to bother about dozen customers in two month period. It is worthwhile to look into a spike from email marketing campaign which has generated 200 new purchases in a day.
You have ability to influence what kind of information is presented by voting up or down particular kinds of insights.
Increase in loyal customer segment. Up by 15% in the last month!
Purchases from "The Great FB campaign" have declined by 24% compared to the last week!
Abandoned basket value is up by 30% this week compared to the previous!
Referral site www.TheGreatPartnerSite.com has generated by 150% more purchases than the average site in the past three months!
Conversion rate is up by 14% for Pinterest social network in the last 30 days!
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