by Drip

Marketing automation for ecommerce stores

4.3 of 5 stars(23 reviews)

Collect and use customer data

See what people do across your website and marketing channels, then use every ounce of insight to create highly targeted messages.

Personalize every experience

Personalize each customer experience based on the actions they take to build meaningful relationships that make your store stand out.

Engage beyond the inbox

Reach and engage with your customers across all your marketing channels. Deliver custom campaigns from inbox to social media and beyond.

About Drip

Shopify stores increase engagement and drive more revenue with Drip

Shoppers crave authentic and meaningful relationships with online brands. Today, the decision to buy is based less on slashed prices and more on the experiences they have before, during, and after they purchase.

People notice when brands don’t remember them, what they buy, and what they like—but you can bet they won’t forget the online stores that give them an incomparable customer experience from day 1.

Recognizing, remembering, and personalizing the customer journey drives repeat purchases, LTV, and long-term loyalty. After all, when Shopify stores show more customer love, the more customers will love them back.

Understand your customers better

Drip gives Shopify stores the ability to collect, organize, and use every ounce of customer data across your marketing channels. From page visits and email opens to ad clicks and cart adds, gain clarity around customers in every part of their journey.

The data gathered in Drip is the starting point to precise segmentation and personalization—the stuff your team needs to understand your customers better.

Use customer data to apply:

  • Tags that help you quickly see how a customer interacts with your store
  • Custom Fields for truly nitty-gritty personalization
  • Events that track every click, purchase, and real-life action

Personalize every step of the journey

Ecommerce stores stand out from the competition when they provide personalized experiences. Use customer data to create behavior-based automated Workflows.

  • Send emails that speak to the nichest of niches
  • Implement behavior-based automations that ensure your emails are reaching people at the right moment
  • Use dynamic content to display product recommendations, discount codes, and top-selling products specific to each customer

Connect Drip with the marketing tools you love

Engage with customers in the right place at the right time with the right message. By integrating with and gathering data from your marketing channels, Drip empowers Shopify stores to create full-color campaigns. Build on your customer relationships no matter where they are, from the email inbox to social media to text messages to direct mail.

Analyze and optimize every strategy

With every email and automation you create, Drip provides clear insight into the metrics you care about. Understand where your revenue is coming from, what’s working, and what you can do better.

  • Automatic revenue attribution helps you understand which strategies are making money so you can make informed, data-driven decisions
  • Dashboards in Drip show you must-have email engagement metrics and revenue details, such as revenue per person, for every email and workflow

Integrates with

  • Facebook,
  • Drift,
  • Privvy,
  • JustUno,
  • FOMO,
  • Textiful

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.


Pricing increases based on number of people.

  • Segment based on browse & order history

  • Automated customer journeys

  • Easily create beautiful emails

  • Multi-channel A/B testing

  • Unlimited users

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    78% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    9% of ratings are 1 stars

Most recent reviews

Cookie Cutter Shop Australia

It's a good tool, not without a few operational problems that seem to have been worked through eventually.

Pricing is expensive compared to competitors and payment options exclude the virtual VISA cards issued by FX payment services like Airwallex. These issues matter to Shopify store owners that don't operate in US dollars.

The Billboard 500 Club

Drip is the most powerful advanced tool I've ever used for business. It tracks your customer journey including the pages and products they visited even if they haven't purchased yet. I highly recommend this for all Shopify stores who want to take their business to the next level.


Drip is the best email marketing software we have ever used, its the perfect cross between MailChimp (the visuals and ease of use) and Hubspot (the CRM and advanced capacities). Visually it's a treat to work with and the team is constantly coming out with updates and improvements, never stagnant. Highly reccommend.