Drip: Email Marketing

Drip: Email Marketing

by Drip

Email marketing automation tool for ecommerce stores

4.1 of 5 stars(24 reviews)

Build customer relationships

See what people do across your website and marketing channels, then use every ounce of insight to create highly targeted messages.

Email marketing... and more

Email marketing is a powerful channel. Go beyond the inbox with SMS, lead forms, and automations that let you set it and forget it.

Never outgrow your platform

Drip scales your marketing automation right alongside your business with a platform that can be as complex or simple as you need it to be.

About Drip: Email Marketing

Our mission is to empower the ecommerce rebellion. We do that by giving your Shopify store the data and tools you need to create deeper, more meaningful relationships with your customers, while simultaneously helping you automate your marketing efforts through email, SMS, and more. It’s time to cut down on the heavy lifting, make your customers happier, and turn up the revenue.

Here’s how it works.

Go beyond the inbox

Email service providers are great, but Drip is more than just that. Send SMS campaigns, build email capture forms, and visualize complete automation flows so your marketing strategy stays holistic and nothing slips through the cracks. Of course, as far as email service providers go, Drip is a pretty powerful platform. Our UI is often described as “tasty.” We’re pretty sure that means people enjoy how intuitive it is to create content, whether that’s using our premade template options or designing things completely from scratch. Drip meets customers and users where they are.

Automate your marketing

Is there anything more annoying than having to build the same things over and over again? Nobody has time for that. Even if you’re brand new to automation, Drip makes it easy to cut down on the repetitive busywork, so you can focus on running and growing your business. Our visual automation builder is both powerful and easy to use, allowing you to set specific triggers that enter customers into automatic workflows. Recapture potential lost revenue with abandoned cart flows, reengage contacts that have stopped opening your messages, or retarget customers on different social platforms even if they didn’t make a purchase. Drip makes it easy.

Collect and utilize customer data

Drip gives you direct insight into your customers’ buying habits, browsing behaviors, and purchasing patterns. Eliminate blind spots in your store’s marketing data and get a more complete view of your customers’ journey across all marketing channels. Segment and reach your customers using advanced tagging features, event tracking, and personalized marketing messages.

Powerful A/B testing

A/B testing shows you which strategies really resonate with your audience, without having to guess. Drip takes A/B testing to the next level by making it easy to set up, start, and understand the results of your tests.

Integrates with

  • Facebook,
  • JustUno,
  • Privy,
  • Junip,
  • Yotpo

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.


Pricing increases based on number of people.

  • Segment based on browse & order history

  • Automated customer journeys

  • Easily create beautiful emails

  • Multi-channel A/B testing

  • Unlimited users

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.1 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    75% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    13% of ratings are 1 stars

Most recent reviews


Fast customer service before you buy in, super slow and unfair business handling after!!! We had a major billing issue with them. They promised us a 30 days free trial however after 14 days we were fully charged for a full month. When we address their customer support, they sent us to resolve the issue with Shopify billing saying they have no control. We went back to Shopify which in return send us back to drip. When we wrote back to support it took them time to reply and then another billing cycle happened. Eventually, after another attempt to reach a different customer service member, we were told that they are sorry and that the issue will be reviewed. Of course, no one came back to us for a few weeks, with another billing cycle and charges made. When I finally threatened to place a dispute i got a reply and suddenly they were willing to process a credit. I wonder why they could have not done it the first time, 3 months ago. We never used the app or sent out even a single email !! Their app might be good, but the service is unacceptable.

Cookie Cutter Shop Australia

It's a good tool, not without a few operational problems that seem to have been worked through eventually.

Pricing is expensive compared to competitors and payment options exclude the virtual VISA cards issued by FX payment services like Airwallex. These issues matter to Shopify store owners that don't operate in US dollars.

The Billboard 500 Club

Drip is the most powerful advanced tool I've ever used for business. It tracks your customer journey including the pages and products they visited even if they haven't purchased yet. I highly recommend this for all Shopify stores who want to take their business to the next level.