Rontar Ad Exchange: Free Ads

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. You’re correct, in the last 11 days you’ve spent around $100 and received 5 clicks and no conversions. However, in the 11 days before that, you had spent $77 and received 11 clicks and $654 in sales. This is exactly how it works when you have few impressions/clicks and little daily spend. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

2. You can easily control how much you pay per click. This can be done on the Settings page in the app. You can also control how much you spend daily on the same page. Please note, when you limit the maximum cost per click, the number of impressions and clicks you’re getting is decreased as well.

If you have questions regarding the best settings for your account, please reach out to your account manager via the chat. They will be happy to help.

Hi,

I’m sorry you didn’t get the results you expected from using our app. I took a look at your campaign and see that you did receive about 2,000 ad impressions but no clicks. While it’s unusual to see such a low CTR, it’s too early to tell whether the campaign is effective or not due to the very low overall number of impressions.

Sometimes you get 2,000 impressions and no clicks/sales, then you see 5-10 clicks and a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that had a similar situation to yours. They had almost 4,000 ad impressions and just 2 clicks (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

Another reason could be the quality of inbound traffic. If the quality is low then retargeting will drive poor results as well. We don’t have access to this data so I can’t comment with 100% certainty on this.

Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. Rontar is a retargeting app, which means that we show ads to your past visitors only. Retargeting works best if the quality of your initial traffic is high. If the quality of the traffic is very low, retargeting might not work at all.

2. If you see that your retargeting campaign is not yielding the results you were expecting, you might want to limit your target cost per click/impressions. For example, you could explicitly set your target CPC to $1. Bear in mind though, this may severely limit the number of impressions you’re getting.

3. We have already refunded the not yet spent balance on your account. We don’t refund funds already spent on advertising. This is clearly stated in our Refund Policy: https://help.rontar.com/rontar/en/articles/3124947-refund-policy

Hope this helps.

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app:

1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease. This is exactly what you might see when starting Facebook campaigns.

2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting.

3. As for the number of conversions, so far you’ve had just two clicks, which is too few to see a conversion. It usually takes at least a few dozen to see one.

4. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings, and to cover the amount due in the upcoming 3-4 days. You can see this explained in detail on our Billing page in the app.

Hope this helps.

Please reach out to our support team if you have any questions or need assistance with your campaign settings. We’d be happy to help.

Hi, thanks for your review and for using our app. Since Rontar is a retargeting app, we show ads to your past visitors only. This means that you should already have some traffic to your website in order for it to work.

Based on the data we have, with retargeting it’s possible to add up to 15% in conversions to what you already have from other traffic sources. So if you have just 3-5 orders a week, it’s difficult to expect retargeting to triple that number.

Hope this helps. Please reach out to our Customer Care if you have additional questions regarding our app or your campaign specifically.

Hello,

As we can see you used the Safari browser to access the app. Our app is an embedded Shopify app following the best Shopify practices, so it requires 3rd party cookies to be enabled. Unfortunately, Safari doesn't allow this by default.
Probably, later you used another browser to install the app. Then you added your payment method which we have charged.
If that is not what you were expecting, please reach our support team and we will refund the full amount.

Hi,

Thanks for using our retargeting app.

Here are a few comments regarding how we work and your support inquiry:

1. Since Rontar is a retargeting company, we show your past visitors only the products they were previously interested in. That way, we make sure you have a high ROI, and your ad cost is kept to a minimum. That is how retargeting works in general, not just with us.

2. As our support agent pointed out, the ad in your account is just a preview. Your actual past visitors will see the exact products they were interested in.

3. It's not possible to advertise with us if you have adult-related content on your website. The partners we work with have strict policies in that regard.

Hope this helps.

Hi,

Thanks for the review and your question. The Free Forever plan is currently discontinued. Although it was completely free, stores would get only 3,000 ad impressions under the plan, which didn’t turn out to be nearly enough to drive any meaningful results for those stores.

So we’ve decided to introduce the Starter plan, which is 10X more effective than the Free Forever plan used to be. Also, the Starter plan costs just $60, which makes it affordable for virtually everyone.

I hope this helps.

P.S.: The last time we reached out to anyone with the Free Forever offer was September 23.