Rontar Ad Exchange: Free Ads

Hello, thanks for your feedback.
Recently, we have implemented changes to our Free plan. Now to promote their ads in other stores for free, users need to publish other stores' ads on their websites in return. This is how our Free plan works.
Over the last month, we have sent 3 email notifications to all free plan users, the last was sent on Thursday. Probably you have missed it.

The ads are posted at the very bottom of product pages and do not harm reputation.
Also, if you want to turn this off, you can do this on the Publisher page. In this case, it's natural, that your products will not be advertised as well.

Please, if you need any assistance, reach out to our support. We're always ready to help.

Thank you for your review and being our customer for such a long time.

We would like to assure you that we continuously update product information, which is shown on the ads, but product pictures are updated not more often than once a month. Such configurations are set on purpose in order not to overload customers' servers.

It is necessary to mention that you periodically suspend your campaign and then restart it in a while. In fact, you were running your retargeting at the beginning of the year and then made a pause. After that, your campaign was restarted in June. Therefore, your pictures have not been updated yet as your campaign was activated after our latest update of the pictures.

Based on the above-mentioned information, we confirm that your campaign was running with the part of outdated pictures for just one month. We understand that this could influence the conversions but according to your statistics the number of clicks was not lower than usual.

For now, all your pictures are updated. It was made as soon as we received your request. We truly regret that you were not satisfied with our services during last month, but we hope that you will accept our bonus offer and keep cooperating with us.

Hi,

Thanks for your review and for being a customer of ours for such a long time.

Our technical team has taken a deeper look into the issue and found the problem. When it’s time to top up an account, we notify our billing gateway to charge your payment method on file. Normally the entire process is instant, however, it may take the payment gateway a few hours to charge the payment method in extremely rare cases. As a result, this caused our billing system to send more than one billing request to the payment gateway.

The issue has been fixed now. We’ve implemented a check on our side to ensure this never happens again.

Your account manager has also been notified of the issue and will be in touch with you shortly.

Hello,

As we can see you used the Safari browser to access the app. Our app is an embedded Shopify app following the best Shopify practices, so it requires 3rd party cookies to be enabled. Unfortunately, Safari doesn't allow this by default.
Probably, later you used another browser to install the app. Then you added your payment method which we have charged.
If that is not what you were expecting, please reach our support team and we will refund the full amount.

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app:

1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease. This is exactly what you might see when starting Facebook campaigns.

2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting.

3. As for the number of conversions, so far you’ve had just two clicks, which is too few to see a conversion. It usually takes at least a few dozen to see one.

4. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings, and to cover the amount due in the upcoming 3-4 days. You can see this explained in detail on our Billing page in the app.

Hope this helps.

Please reach out to our support team if you have any questions or need assistance with your campaign settings. We’d be happy to help.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. Rontar is a retargeting app, which means that we show ads to your past visitors only. Retargeting works best if the quality of your initial traffic is high. If the quality of the traffic is very low, retargeting might not work at all.

2. If you see that your retargeting campaign is not yielding the results you were expecting, you might want to limit your target cost per click/impressions. For example, you could explicitly set your target CPC to $1. Bear in mind though, this may severely limit the number of impressions you’re getting.

3. We have already refunded the not yet spent balance on your account. We don’t refund funds already spent on advertising. This is clearly stated in our Refund Policy: https://help.rontar.com/rontar/en/articles/3124947-refund-policy

Hope this helps.

Hi,

I’m sorry you didn’t get the results you expected from using our app. I took a look at your campaign and see that you did receive about 2,000 ad impressions but no clicks. While it’s unusual to see such a low CTR, it’s too early to tell whether the campaign is effective or not due to the very low overall number of impressions.

Sometimes you get 2,000 impressions and no clicks/sales, then you see 5-10 clicks and a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that had a similar situation to yours. They had almost 4,000 ad impressions and just 2 clicks (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

Another reason could be the quality of inbound traffic. If the quality is low then retargeting will drive poor results as well. We don’t have access to this data so I can’t comment with 100% certainty on this.

Hope this helps.

Hi, thanks for your review and for using our app. Since Rontar is a retargeting app, we show ads to your past visitors only. This means that you should already have some traffic to your website in order for it to work.

Based on the data we have, with retargeting it’s possible to add up to 15% in conversions to what you already have from other traffic sources. So if you have just 3-5 orders a week, it’s difficult to expect retargeting to triple that number.

Hope this helps. Please reach out to our Customer Care if you have additional questions regarding our app or your campaign specifically.