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Unfortunately, I can't trust the conversion reports for this app. The very first conversion we got with the app was from a transaction that happened 3 months before we even started using the app. That was very suspicious.
Additionally, we've found other transactions that are from friends/family that we know are also not attributable to any ad.
It does seem like ads are displayed because I've seen them (once). But the conversion reports give you the impression that the ads are working. They are not. In fact, we discovered products that had not been for sale for weeks being advertised.
Overall, disappointed.
Lack of functionality - you can't see how your budget is spent, from who and where your ad was seen , which ad was delivered. Also super expensive - 3-4 clicks for $50-$60 invested.
Hi,
Thanks for your review and for using our app. Let me clarify a few things on using our app:
1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease.
2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting.
3. As for where we show you ads. We show your ads on the websites your visitors go to. To do that, we partner with different ad networks, including the Google network. Unfortunately, most of our partners don’t share the URLs with us. Even if they did, this information would be of no use to you. Our bidding algorithms determine where and when to show your ads, which is much more efficient than trying to exclude the non-converting sites that some ad networks allow on your own.
Hope this helps.