Rontar Ad Exchange: Free Ads

Hi,

Thanks for your review and for using our app. Let me clarify a few things on using our app:

1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease.

2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting.

3. As for where we show you ads. We show your ads on the websites your visitors go to. To do that, we partner with different ad networks, including the Google network. Unfortunately, most of our partners don’t share the URLs with us. Even if they did, this information would be of no use to you. Our bidding algorithms determine where and when to show your ads, which is much more efficient than trying to exclude the non-converting sites that some ad networks allow on your own.

Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments:

1. The cost per click you were getting is actually pretty low. It’s lower than you would get elsewhere from similar sources, including Facebook. However, if you still feel it’s too high, you can easily limit the maximum cost per click on the Settings page.

2. So far you’ve had around 34 clicks and have spent $21, which is rather low, so it’s too early to tell whether the campaign will be effective or not. It could happen that you get 100 clicks and no sales, but then you’ll see a few sales with the next 100 clicks. This is how it usually works. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

3. The information about how we bill customers can be found on the Billing page and it is prominently displayed so that anybody can see it. Since Rontar is an advertising company, we charge $25.00 initially and then automatically every time the advertising balance gets low, in accordance with the daily budget settings and to cover the amount due in the upcoming week. This is how many advertising companies work.

If you have other questions or need suggestions for account settings for better ad performance, please reach out to us via the chat in the app.

Hi, thanks for your review and for using our app. Since Rontar is a retargeting app, we show ads to your past visitors only. This means that you should already have some traffic to your website in order for it to work.

Based on the data we have, with retargeting it’s possible to add up to 15% in conversions to what you already have from other traffic sources. So if you have just 3-5 orders a week, it’s difficult to expect retargeting to triple that number.

Hope this helps. Please reach out to our Customer Care if you have additional questions regarding our app or your campaign specifically.