Rontar Ad Exchange: Free Ads , 273 reviews

Hi,

Thanks for the review and your question. The Free Forever plan is currently discontinued. Although it was completely free, stores would get only 3,000 ad impressions under the plan, which didn’t turn out to be nearly enough to drive any meaningful results for those stores.

So we’ve decided to introduce the Starter plan, which is 10X more effective than the Free Forever plan used to be. Also, the Starter plan costs just $60, which makes it affordable for virtually everyone.

I hope this helps.

P.S.: The last time we reached out to anyone with the Free Forever offer was September 23.

Hi there,

I’m very sorry you haven't seen results from using our app. But I would like to give a detailed answer to your review:

1. We bill per click/impression, not per sale. This is clearly stated here: https://help.rontar.com/hc/en-us/articles/360002831574-How-does-Rontar-charge-my-account-

2. We did bill you $100 initially, but you spent only $55.81 of it. The rest was refunded to you upon your request.

3. You spent just $55.81 on retargeting, which may not always be enough to see sales. Sometimes you may spend $50 and see no sales, then you see 2 or 3 sales with the next $50 spent on ads. This is how it usually works.

If you ever decide to give our app a try again, we have a free plan now that you can use.

Hi,

I’m sorry you didn’t get the results you expected from using our app. I took a look at your campaign and see that you did receive about 2,000 ad impressions but no clicks. While it’s unusual to see such a low CTR, it’s too early to tell whether the campaign is effective or not due to the very low overall number of impressions.

Sometimes you get 2,000 impressions and no clicks/sales, then you see 5-10 clicks and a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that had a similar situation to yours. They had almost 4,000 ad impressions and just 2 clicks (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

Another reason could be the quality of inbound traffic. If the quality is low then retargeting will drive poor results as well. We don’t have access to this data so I can’t comment with 100% certainty on this.

Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. You’re correct, in the last 11 days you’ve spent around $100 and received 5 clicks and no conversions. However, in the 11 days before that, you had spent $77 and received 11 clicks and $654 in sales. This is exactly how it works when you have few impressions/clicks and little daily spend. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

2. You can easily control how much you pay per click. This can be done on the Settings page in the app. You can also control how much you spend daily on the same page. Please note, when you limit the maximum cost per click, the number of impressions and clicks you’re getting is decreased as well.

If you have questions regarding the best settings for your account, please reach out to your account manager via the chat. They will be happy to help.

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app:

1. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings and to cover the amount due in the upcoming 3-4 days. This is clearly stated on our Billing page in the app.

2. Stopping automatic payments is as easy as removing your payment method in the app. It takes just a few clicks.

3. You can return the funds not yet spent on advertising by reaching out to our support team. From what I can see, you haven’t contacted us yet. But as a response to your review, we decided to go ahead and return the remaining balance to you. You can expect it to arrive within a day or two.

Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments:

1. With retargeting, you show ads only to your recent visitors who didn't make a purchase. For smaller sites with few daily visitors, we bill for impressions. We also bid a little bit higher than we would for a larger website. This way, we make sure you get at least some impressions/clicks for your campaign. Otherwise, you wouldn’t receive any impressions/clicks at all.

2. In the chat with our customer rep, you mentioned that you also run retargeting with other retargeting companies. If so, running multiple retargeting campaigns simultaneously might have contributed to the high cost per impression as well.

3. Your current Bid strategy is set to Auto. You could consider choosing Target CPC instead to limit the cost per click manually. That way, our system will make sure you don't pay more than your maximum cost per click. However, bear in mind that if your Target CPC is too low, you may receive a lower number of clicks/impressions.

I can see that you have already initiated the refund process. If you decide to give us a try again in the future, feel free to reach out to us to help you with your campaign settings.

Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. Rontar is a retargeting app, which means that we show ads to your past visitors only. Retargeting works best if the quality of your initial traffic is high. If the quality of the traffic is very low, retargeting might not work at all.

2. If you see that your retargeting campaign is not yielding the results you were expecting, you might want to limit your target cost per click/impressions. For example, you could explicitly set your target CPC to $1. Bear in mind though, this may severely limit the number of impressions you’re getting.

3. We have already refunded the not yet spent balance on your account. We don’t refund funds already spent on advertising. This is clearly stated in our Refund Policy: https://help.rontar.com/rontar/en/articles/3124947-refund-policy

Hope this helps.

Hi,

Thanks for your review and for using our app.

The results of retargeting campaigns usually depend on a lot of factors. Normally, for campaigns with lots of impressions and click data, the optimization is done automatically by our algorithms. However, for smaller campaigns that don’t have enough data, the only way to optimize the campaign is to do it manually. There’s simply no other way.

Your campaign manager has already suggested the necessary adjustments but it usually takes more time to see the results of optimization. If you want to give it another try and wait a little bit longer, please reach out to our support team to make additional optimization adjustments.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. So far you’ve had around 1,200 impressions and 34 clicks and have spent $22, which is rather low, so it’s too early to tell whether the campaign will be effective or not. It could happen that you get 2,000 impressions and no sales, but then you’ll see a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

2. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPM higher than the average because your ads start showing on premium websites/ad placements, hence your high CTR by the way. However, your current CPC is lower than $1, which is not that high at all. If you’re concerned about the cost per 1,000 impressions, you can switch your bid strategy to Target CPM in the app. Bear in mind though, this may severely limit the number of impressions you’re getting.

I suggest you keep your current settings and see where it goes with bigger numbers. If the stats remain similar, you can try to lower your target CPM/CPC in the settings.