Easy Redirects ‑ 301 & 404 SEO

Optimise your SEO with URL Redirects using Easy Redirects

Eastside Co is one of the world’s most trusted Shopify Plus Partners with offices in London, New York, Birmingham and Hamburg. We built this app to help us optimise our cutting edge Shopify store builds for household brands like VW and Carex, as well as undertake some of the largest ever migrations to Shopify. We’ve now made the app publicly available to take the pain out of managing your URL redirects and page errors with effortless automatic redirects, bulk redirects and 404 error tracking and resolution.

• Want to improve your SEO?
• Completing a store migration?
• Amending your site structure or product range?
• Want to identify and manage 404 errors in your store?

How can Easy Redirects help you?

• Store Migrations - Effortlessly migrate to Shopify from another platform.
• Boost Sales - Ensure you don't lose sales when customers land on broken links
• SEO - Eliminate page errors which damage your search engine rankings
• Bulk Redirects - Quickly and easily import bulk URL redirects into Shopify from a CSV file
• Redirect Patterns - rules-based redirects for large collections without creating a redirect for each individual product
• Track and resolve 404 error pages - prevent the loss of reputation and sales from customers visiting old and outdated links with automated 404 tracking, error detection alerts and error resolutions.
• One-click install - no code required and complete compatibility with Online Store 1.0 and OS2 themes.

Key Features

• Simple URL Redirects - redirect single broken links to active ones.
• 404 Error Management - Automatic 404 tracking, error reports and resolution
• Redirect Patterns - redirect entire collections and categories in two steps
• Bulk Upload - Import a spreadsheet of desired redirects
• Analytics - tracking key metrics like redirect hits over time

What are URL redirects and why are they important?

URL redirects (also known as 301 redirects) point traffic from one URL to another. If you're moving from an old site to Shopify, or need to make changes to the structure of your Shopify store, you will have pages ranking in Google search results that lead to an error page known as a 404. If left unresolved, this can have a catastrophic impact on your search rankings when people look for, and are unable to find, these pages. Adding URL redirects for all old links associated with your domain (products, collections, blog articles and pages) eliminates this negative impact on search rankings and visitors. Easy Redirects allows you to bulk redirect with ease.