Orderly Emails ‑ Templates App

I had an extremely frustrating and damaging experience with the Ordely Email app for Shopify.

After installing and using the app, it unexpectedly deleted all the categories from my store. This wasn’t a minor inconvenience, it completely disrupted my site structure, affected navigation, and created a terrible experience for my customers. Rebuilding everything took hours of work and unnecessary stress.

I strongly advise anyone considering this app to think twice. No tool should have the ability to cause this level of damage without proper protections in place.

This app messed up our store. They deleted over a HUNDRED collections without permission or warning whatsoever! This messed up our loyalty app, links, categorisation etc and there is no way to recover these deleted collections other than to manually set them up again one by one, product by product! We demand an explanation, apology and a resolution for this ASAP.

This app permanently deleted ALL of my smart product collections this morning with no warning and no permission. The developer is "aware of the issue." The fact that they allowed this to happen at all is completely unacceptable. Obviously this and all other apps from this developer have been permanently deleted and banned from ever being used on our store in the future. It's been two weeks since this major incident and we haven't heard from the developer with any updates.

This app deleted collections on my store and made me lose sales (automatic collections, ads, all deleted) and valuable time. DO NOT use this app. They dont know what they are doing and the app has too many permissions on your store

deleted all our collections. There is a bug in this app

The hate they're getting is absolutely deserved. You're telling me they deleted collections on March 29th and didn't even bother to email me about it? Why am I first hearing about this from an automated Shopify email on April 2nd? Why does an EMAIL TEMPLATE APP need permissions to create/delete collections in the first place??? This is gross negligence, end of story.

Absolutely unacceptable experience. This app caused severe damage to our store by deleting nearly 49 collections from our 10 year old website and altering our entire structure without any authorization. Shopify confirmed that these actions came directly from this app.

This is not a minor issue. It wiped out years of work, destroyed our SEO, and disrupted our business operations. An app designed only for email templates should never have the ability to delete collections or modify critical store data.

There was no warning, no safeguard, and no clear explanation. This raises serious concerns about the level of risk associated with installing this app.

If you value your store, your data, and your SEO, stay away from this app. The damage it can cause is far beyond anything acceptable.

We have been long‑term customers of Orderly Emails, but an incident on Monday at approximately 00:30am caused severe and immediate damage to our business. We tried to provide the company the opportunity to make it right by their mistake; however, sadly we had no choice by their poor handling to write this review.

Due to a bug in the Orderly Emails app, our collections were deleted, which caused our entire website to stop displaying products to customers. As a result, we experienced zero sales, suffered significant revenue loss, and were forced to urgently hire a Shopify expert at our own expense just to get our store operational again.

According to Orderly Emails’ own support team, the incident occurred because a bug in their app unintentionally deleted collections. This was verified in the Shopify store logs. These deletions were executed as “valid API calls,” meaning there were no error logs, no rollback mechanism, and no record of what was deleted. They confirmed they have no copy of our data, are unable to restore anything, and that recovery depended entirely on us and they were not willing to help.

The communication and incident response were completely unacceptable.
Customers reported the issue to our support team and when we made contact with this developers live chat, they already knew of the incident and said they notified Shopify but didn't think it was important to notify their own customers via email.

We received no proactive email notification when the incident occurred. The only public acknowledgment appeared approximately 15 hours later in the form of a small banner within their chat widget, which many merchants would never notice. During this time, we were left chasing support while our store was broken and actively losing revenue. Despite the severity of the incident, there was no direct outreach, no remediation plan, and no clear ownership taken.

In terms of accountability and leadership, we requested a video call with the founder and CEO, who according to their own advice is also responsible for coding decisions. This request was declined, with the explanation that they only offer email support. For an incident that took down live stores, deleted merchant data, and cost businesses real money, this response demonstrates a complete lack of accountability.
Despite a confirmed bug on their side, proven financial losses, and emergency costs incurred to fix their mistake, Orderly Emails refused to discuss compensation of any kind.

There are also serious concerns about development and testing practices. In the company’s own blog, the founder mentions using AI tools (such as Cursor AI) for coding. This raises an unavoidable and serious question: was this destructive code properly reviewed, tested, and safeguarded before being executed on live merchant stores? If an app can delete core store data, lacks an audit trail, has no rollback mechanism, and pushes untested cleanup processes to production, it should not be trusted with live commerce infrastructure.

This was not a minor bug. It was a business‑crippling incident, handled with poor communication, no recovery tools, no accountability, no compensation, and no leadership involvement. If your store relies on collections, products, or uptime, think very carefully before installing this app. When something goes wrong, you are entirely on your own.

The app deleted collections and products from my store. Absolutely unreal.

Company is providing an explanation how it happens and feels really sorry for themselves but not providing any help. I'll update this review as I figure things out.

- make sure to check your discounts! lots of discout rules are based on collections and are now broken

This app caused serious, real damage to our business, and based on what we’re seeing, we are far from the only ones.

A giant "bug" in their system triggered a bulk deletion of collections across our store. This wasn’t a small glitch or a minor display issue. It removed our entire collection structure in a single automated action.

Why that matters, here’s the reality:

Collections are not just “organization” in Shopify. They power:

site navigation

product discovery

landing pages

paid ads

QR code campaigns

email flows

internal linking across the entire site

When those disappear, it breaks everything downstream.

For us, this has impacted:

our website structure

active landing pages

QR codes we’ve distributed at live events

campaigns currently running

ads

SEO

promos

overall customer experience

And we’re still uncovering the full extent.

What’s even more concerning is this:

They’ve now confirmed this was caused by a bug on their end, and that it affected many stores.

But there was:

no warning

no safeguard

no rollback

and no proactive communication

This is not just a bug. This is a failure in how destructive actions are handled.

Even more alarming: they’ve stated their system does not properly log successful API actions like deletions, meaning they can’t even tell merchants exactly what was removed.

That’s a serious design flaw.

If you are using this app, you need to understand the level of access it has and the potential risk. This wasn’t a user mistake. This was an automated process that went wrong and caused widespread damage.

We’re now spending significant time, money and resources rebuilding and repairing what was lost.