Orderly Emails ‑ Templates App

«OrderlyEmails are writing to inform you of an incident that occurred on March 29, 2026 involving our Orderly Emails app which affected a subset of users. A bug in an Orderly Emails update caused some Shopify stores Collections to be incorrectly deleted. The update was intended to clean up duplicate collections created by our app, but due to the bug it affected other collections as well».
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The app PERMANENTLY deleted a huge amount of our collection without the possibility to recover any of these. We had to invest many hours of work, and also hire an developer to fix this issue.

We asked for a compensation for the hours and cost related to this incident and got this:

«We understand the seriousness of this incident and the impact it has had on your business. We are deeply sorry for the disruption and loss it has caused. We have already implemented safeguards to ensure this cannot happen again. However, right now we are unable to discuss any kind of compensation.»

I understand it might be a huge cost as it affects many of their customers, but giving those whom were affected a discount for X time to cover their cost is the least they could do.

We've been happy customers of Orderly Emails for many years, which makes this review particularly disappointing to write.

On 29 March, a bug in an Orderly Emails update permanently deleted multiple collections from our Shopify store. What was most concerning was that there was no proactive communication. We discovered the issue ourselves and were left trying to understand what had happened. It was only much later that Orderly Emails acknowledged the bug, accepted that their software had caused the deletions, and confirmed the data could not be recovered.

Unfortunately, that's where the positives end.

We accepted that mistakes happen. Software bugs are an unfortunate reality, and we approached the situation patiently and professionally. We gave the company plenty of time to investigate, communicate and, most importantly, try to put things right.

Instead, every response focused on why they believed they weren't responsible. We were told we should have had backups in place, despite the fact that this incident was caused by their own bug. Backups may help recover from a failure, but they do not excuse causing it.

The most disappointing response was their suggestion that, because we had only paid a one-off fee of $39 back in 2016, they did not consider it reasonable to offer any compensation. The value of software has no bearing on the damage it can cause when something goes wrong. A low-cost app is not held to a lower standard when it comes to protecting customer data.

At no point was there any genuine attempt to reach a fair resolution. We weren't looking for a windfall. A sincere acceptance of responsibility and a meaningful gesture of goodwill would have gone a long way. Instead, every conversation felt focused on avoiding responsibility rather than looking after a long-standing customer.

The bug was disappointing. The way it was handled has completely destroyed our confidence in the company.

If you're considering this app, don't just judge it on what it does when everything works. Consider how the company responds when something goes catastrophically wrong. Unfortunately, our experience suggests that's when you'll discover what they're really like.

Absolutely heartbroken, since feb my traffic and sales have massively dropped! Now I have just discovered that this APP deleted hundreds of my collections creating thousands of broken links. 20 years worth of SEO - google rankings damaged! No one reached out to me, It took me to pay someone to work out the problem for us to discover the error! I cant believe they even had access to my collections via shopify! They have damaged my business beyond recognition its going to take a very long time for me to rebuild. Not even an apology! They should be paying compensation to all the businesses they have done this too! The money we have lost, the money we have had to spent and will spend - the damage is unreal and there seems to be no accountability