EmailWish:Prebuilt Email Flows

This app has been a great addition to my Shopify store. The interface is simple to use, and setting up automations is quick and straightforward. Incredibly useful app, It handles the customer contact flow on its own exactly as promised, saving a lot of time compared to doing everything manually on Shopify. It’s easy to use, and the customer support is outstanding! Fast, friendly, and truly helpful whenever I needed anything. Highly recommended.

Emailwish sounded like the perfect app, with prebuilt flows and prewritten emails. What it does not mention is where the problems start. I am writing this after contacting support two days ago asking for an urgent response, and I still have not received a reply.

1. They say “Get started without writing any emails. No need to even edit a template.” This sounds great, although the reality depends on your audience. It is strongly recommended that you review every email and edit them so the style and tone match your brand. Otherwise your customers may receive lines referring to “juicy deals”. While starting without writing emails is technically possible, it is not something we would recommend.

2. The test emails we received showed the sending URL as “maileremailwish.com”, not our store domain (for example @yourstore.com). If you have been emailing for years from your own domain, where customers have added you to their safe sender lists, that benefit is lost. We did not see any mention of this sending domain during installation or setup. If this is only limited to testing, this was not mentioned, and support have not advised otherwise.

3. Everything appeared to activate automatically as soon as we entered our store details in the setup screens. We had not even reviewed the emails at that point, yet everything was already set to send. We had quickly to manually change each automation to inactive. We also had Shopify Email flows running existing automations, and at no point did the app explain whether these needed to be switched off or if the app overrides them.

4. After installing Emailwish and adding the TXT records it instructs you to add, we received a notification from email provider saying: “Sender Policy Framework (SPF) for your domain has been disabled due to discrepancies in the SPF record configured in your DNS settings.” We assume this was caused by the app. There was no warning about this during setup.

5. We chose the free plan while we prepared the app for testing. Today it shows the plan limit has been reached, even though we only sent one test email.

If this app delivered only what it claimed, with prebuilt flows and prewritten emails that integrate cleanly with Shopify Flows, it could have been very helpful. Instead there are several hidden issues, unclear instructions, and an overall poor experience. We still have not heard back from support. We will be uninstalling the app.