Emotive: SMS Marketing

Emotive has made it very easy to reach out to our SMS list with great segmenting options, awesome support (who will even write your texts for you), & an intuitive user interface. When Emotive created its own pop-up for gathering phone numbers and email addresses from customers, JC and the support team took care of the entire migration for us. This is definitely a good option for businesses using SMS marketing.

I was disappointed that they don't use their Attribution software for more accurate analytics on the SMS side.

The team at Emotive give an efficient and personalized touch that helps my company reach our customers in a powerful way that drives connection and sales.

Here have been our pros and cons of Emotive:

Pros:
Great customer service and representative team- every member I've worked with on our service has been fantastic.

The service is robust with good analytics and best case studies. However, getting customers phone numbers can prove challenging and there needs to be specific consideration to your strategy of how you will do so.

It is probably the best text tool available on the market at this time, and they have a good ROAs return rate, assuming you have new customers and phone numbers collecting at all times.

They paired us up with a similar company to review what they were doing which was a fantastic aid.

Cons:
You cannot leave their contract and are essentially signing onto a year-long contract.

Currently there are more companies doing this type of advertising and customers are more likely to unsubscribe as opposed to email. We've had several customers be disappointed that they could not call us, or had to explain why we had an American # when we are based in Canada.

Overall, we would recommend them but be aware you are signing up for a year long term and will need strategy on new customer acquisition and for ways to collect phone numbers, which isn't always easiest at times. However, their team has been very helpful.

The Emotive team has honestly been the key reason I decided to switch from Postscript. They were so hands on from the day we had the first zoom meeting. They followed up with me constantly even when I was slow to respond (we were in our equivalent to Black Friday). They worked out very competitive pricing for us and everything I needed to make the transition smoother they did in a timely manner, which as business owners we know is super important. I truly could not be happier with my experience.

The dedicated team that helps respond to customers truly is a selling factor I don't think they push enough. Emotive is so awesome with this! The are times our team is busy and we don't want costumers having a question that isn't resolved. They handle the responses that they can.
Truly happy we switched

Great software. We really liked the personalized customer experiences

I find this app fairly user friendly! It is easy to segment lists and I love the test feature. I recommend it to anyone looking to use a SMS platform for their business.

Onboarding & integration was easy! Broadcast/campaign set-up is also straightforward, and Emotive does a great job at reminding you of key events to surround. 1 star off is for the cost - seems to be pricier than competitors.

We are still a new user of Emotive, about 2 months in. Onboarding process was great, with a dedicated specialist who guided us through setup and our first broadcast based on best practices. Support after the onboarding period has been responsive. UI could be a bit more intuitive, but it works. Attribution is way too generous in my opinion, but we use other data sources, so not a huge issue. We haven't had a ton of experience with canned responses and "shopping experts" (I believe that's what they call the human team that does basic message triage - one of the main reasons we went with Emotive over other service providers), so I can't comment on that aspect.