EQL: Launches and Drops

Launch special products with Draws and reward fan loyalty with Exclusive Access to limited releases.

Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful launch mechanics like Draws and Exclusive Access to get the flexibility and control you need to drive engagement and reward your loyal customers.

• Flexible launch types: Draws or Exclusive access launches — all from one app.
• Add fully customizable launch app blocks directly to your theme.
• Automatically generate draft orders: reduce your manual workflow and save time.
• Advanced bot mitigation security and entry rules to give real fans a fair shot.
• Simplify exclusive launches with tools designed for growing brands.