EZ‑LTV ‑ Cohort Analysis

Whether you’re an eCommerce veteran or just starting out, understanding your customers and optimizing their LTV is crucial, yet can be complicated. EZ-LTV makes it simple.

EZ-LTV automatically turns your data into an easy-to-use profit dashboard and cohort reports, allowing you to easily understand where, when and how your customer's value changes over time.

How does EZ-LTV help?

EZ-LTV helps you make smart decisions in 3 key areas:

Group your customers into cohorts to answer questions like:

• What's the LTV of customers based on the coupon code used on their first order?

• How long do repeat customers stay active when their first order took place during the holidays?

Analyze your true profit and cost to answer questions like:

• What ROAS can I afford to buy advertising against?

• Did my marketing efforts change LTV and profit trends over time?

Multi-channel analysis to answer questions like:

• Which paid channel provides the highest value to customers?

• What is my week-over-week ROAS for each marketing channel?

True Cost and Profit Analysis

• 4 dashboards and 17 key lifetime metrics allow you to understand the health of your stores and customers

• Tie together all your costs like COGS, fulfillment, and shipping; in one centralized place to see your actual profit, by product

• View metrics over the lifetime of your store or zoom into important dates to see how certain events affected your profitability

• See key KPIs like AOV, ROAS and more at a glance, or get a detailed view through specific time frames

Cohort Analysis

• 7 pre-built, powerful cohort reports to understand key details like ROAS over time, how long customers are active, and more

• The 4 most important eCommerce cohort reports allowing you to understand how different attributes affect customer performance

• Supports 12+ marketing channels allowing you to segment and understand how your marketing budget influences your key metrics

• View metrics grouped into weeks or months, cumulatively over time or by period

• Drill into a cohort to understand the key lifetime metrics of these customers over their lifetime

And More!

• Filter your metrics down to only include customers that are still predicted to be "alive"

• View your data normalized to a single currency and time zone across stores, ad accounts and other costs

• Integrate unlimited stores to view their lifetime performance in aggregate

• Unlimited support to help you answer the tough questions

Support

We provide high-quality live chat and email support. You'll never be left hanging - we'll always get back to you in less than a business day.