Know What's Happening
Easy, powerful pre-built reports to understand LTV by time, product, discount code and marketing channel to optimize & grow customer value.
Accurate Data on Autopilot
Automatically pulls ad spend, COGS, shipping & revenue to an all-in-one dashboard to know your numbers and see performance over time.
Simplify Complex Decisions
Aggregate multi-store, multi-channel attribution and currency normalization to get a true view of how your brand is really performing.
About EZ‑LTV ‑ Cohort Analysis
Whether you’re an eCommerce veteran or just starting out, understanding your customers and optimizing their LTV is crucial, yet can be complicated. EZ-LTV makes it simple.
EZ-LTV automatically turns your data into an easy-to-use profit dashboard and cohort reports, allowing you to easily understand where, when and how your customer's value changes over time.
How does EZ-LTV help?
EZ-LTV helps you make smart decisions in 3 key areas:
Group your customers into cohorts to answer questions like:
What's the LTV of customers based on the coupon code used on their first order?
How long do repeat customers stay active when their first order took place during the holidays?
Analyze your true profit and cost to answer questions like:
What ROAS can I afford to buy advertising against?
Did my marketing efforts change LTV and profit trends over time?
Multi-channel analysis to answer questions like:
Which paid channel provides the highest value to customers?
What is my week-over-week ROAS for each marketing channel?
True Cost and Profit Analysis
4 dashboards and 17 key lifetime metrics allow you to understand the health of your stores and customers
Tie together all your costs like COGS, fulfillment, and shipping; in one centralized place to see your actual profit, by product
View metrics over the lifetime of your store or zoom into important dates to see how certain events affected your profitability
See key KPIs like AOV, ROAS and more at a glance, or get a detailed view through specific time frames
7 pre-built, powerful cohort reports to understand key details like ROAS over time, how long customers are active, and more
The 4 most important eCommerce cohort reports allowing you to understand how different attributes affect customer performance
Supports 12+ marketing channels allowing you to segment and understand how your marketing budget influences your key metrics
View metrics grouped into weeks or months, cumulatively over time or by period
Drill into a cohort to understand the key lifetime metrics of these customers over their lifetime
Filter your metrics down to only include customers that are still predicted to be "alive"
View your data normalized to a single currency and time zone across stores, ad accounts and other costs
Integrate unlimited stores to view their lifetime performance in aggregate
Unlimited support to help you answer the tough questions
We provide high-quality live chat and email support. You'll never be left hanging - we'll always get back to you in less than a business day.
- Google Ads,
Pricing 14-day free trial
* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
EZ-LTV entirely changed the way we buy ads! We didn't understand the true lifetime value of our customers, and that we could actually afford to pay a lot more to acquire customers. I would highly recommend this app! Our business has been able to grow much faster since installing it.