About Facebook Countdown Retargeting
What is retargeting?
Retargeting, is a form of online advertising. that can help you keep your products in front of visitors after they leave your store.
What is countdown retargeting?
Instead of displaying regular image or carousel ads to people who visited and didn't complete a purchase, our app will display interactive countdown time inside a video ad.
What happens when the user clicks on the ad?
The user will be redirected to your store as with any other Facebook ad, the only difference is that a customizable countdown timer will be displayed inside your store. The timer displayed in your store will be in sync with the timer in the video ad, creating a seamless and native experience.
72 hours countdown
The app will retarget visitors of your store who didn't complete a purchase with a 72 hours countdown campaign, during the campaign the visitor will be targeted with multiple ads.
1) A visitor visited your store but didn't buy anything
2) After 12 hours the visitor will see a countdown ad, the timer will show that less than 60 hours are left to enjoy the discount
3) After 28 hours the visitor will see a countdown ad, the timer will show that less than 44 hours are left to enjoy the discount
4) After 70 hours the visitor will see a countdown ad, the timer will show that less than two hours are left to enjoy the discount
The app will use your Facebook pixel and your Facebook ad account, so you can stay in control. Facebook will charge you for the actual ad spend.
Why countdown ads work?
The obvious reason: urgency
Countdown ads are displaying a unique offer that is about to expire. Frequently, users seeing your offer are not ready to buy yet. A countdown is a perfect way to “push” buyers to make a purchase decision.
The not so obvious reason: multi-touch sales funnel
Imagine you see a TV commercial just once. Will it have a strong effect compared to seeing it multiple times over a few days or even weeks?
- Facebook ads
- Developer website
Pricing 14-day free trial
* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Most recent reviews
At first it was working great, but after creating my second campaign the bugs started occurring. Ads would be disapproved and then reapproved later, which really hurt my ad account's score (Facebook keeps track of this and raises the cost of all your campaigns if you get disapproved).
The support was good but as more issues came up, the response was much slower to where a week would pass by with no reply albeit multiple follow ups.
One issue is that after the disapproved ads was that you can't reset your campaigns without contacting him first.
The next bug after the disapproval ads was that it would show the campaign was running even after I deleted it, and so I couldn't create a new campaign.
The bug after that was that, once it was reset manually on his end, was that publishing the campaign didn't actually publish it - reclicking the app would show that it is reset, and even after waiting for over a day the campaign doesn't populate with adsets.
The response to this from support was that the campaign wasn't approved. But submitting more campaigns kept resulting in the same disapproved status.
The item I was selling through this was a regular hoodie, and the sales copy provided was very standard, so it did not violate any Facebook Ads Policies.
I installed all app from topvid and seriously, it simple, powerful and helped me take more money. (Facebook Carousel Retargeting, Video Ads Builder)
I started use this app before it was live on shopify app store and I really grateful to be the one of person who test that <3
This countdown campaign is running right now and I see how it made so great. Every people who visit my site see the countdown change. I just unbelievable to imagine have the app made.
Thank you for your great work Topvid (and Take you Alex for you service) <3
PS : Sorry for the next, I'm french who try to learn english and I will