Facebook Marketing

Facebook Marketing

by Shopify

Promote products to the right audience on Facebook.

2.3 of 5 stars(75 reviews)

Streamline ad creation

Create Facebook ads in minutes directly from Shopify. Shopify pulls product images and descriptions from your store to save you time.

Target with confidence

Let Shopify help you build the right Facebook audience for your brand.

Track results in Shopify

Track results and get recommendations that will fuel better campaigns over time - all without ever leaving Shopify.

About Facebook Marketing

Create, manage, and track a Facebook campaign, without leaving Shopify.

Easy setup

Connect your Facebook Business Page to Shopify in a few simple steps. The Facebook tracking pixel will automatically be configured for your online store and your product catalog gets synced to Facebook. As your store gets traffic and sales, you’ll be able to target similar shoppers through lookalike audiences that Shopify will automatically build. You can also retarget shoppers with specific products they have shown interest in without additional setup.

Simple campaign creation

Create the most effective Facebook ad types, audience building and dynamic retargeting ads, in minutes. Facebook audience building ads allow you to showcase up to 5 products to interested buyers. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Your product images and information will be pulled directly from your Shopify store to save you time.

Target the right audience with interest-based targeting or lookalike audiences.

  • Interest-based targeting: Select your audience manually based on their interests like hobbies, favorite products categories, fashion trends, entertainment and more.
  • Lookalike audiences: Let Shopify build audiences for you based on people similar to your customers and online store visitors. It’s a powerful tool that increases your chances of getting your ads in front of the people most likely to buy.
  • Retarget your shoppers: Setup dynamic retargeting ads for shoppers who visited your store without making a purchase. Show them ads for relevant products when they are on Facebook to spark their interest in making a purchase. Choose a budget, along with campaign start and end dates that work for you.

Choose a budget, along with campaign start and end dates that work for you.

Track everything in Shopify

Track results without ever leaving Shopify. Use campaign data to track performance and make improvements to your Facebook marketing over time. Shopify will also provide campaign recommendations to fuel better results.

Integrates with

  • Facebook

Media gallery



Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Overall rating
2.3 of 5 stars
Based on 75 reviews

  • 5 of 5 stars
    24% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    7% of ratings are 3 stars
  • 2 of 5 stars
    8% of ratings are 2 stars
  • 1 of 5 stars
    56% of ratings are 1 stars

Most recent reviews

Mod + Ethico

The app deleted my products, and my dynamic ad campaign that had been running for 6 mos+ suddenly had no product feed (FB catalog) associated. This happened in early June 2019. I have resynched the FB Marketing App several times, and the feed is still missing a majority of my products that have been selected to publish to FB. I have filed tasks with the Shopify Dev team, and the only outcome was that there is nothing wrong with my products, and I should try to resynch. I will test another app to see if I have better results in building and controlling the product feed.

Developer reply

October 7, 2019

Thank you for sharing this review with us. I know you've already spoken with our team, however I would like to take another look to see if there is anything else we can look into on our end.

I’ve followed up with you via email so that we can continue working on this with you. I look forward to speaking soon! -Lizzy, Shopify Support

Gollum's Bling

200 dollars in less than a week..no sales. There is no way to determine if traffic is bots or humans, plus impressions mean nothing. I had over a thousand impressions. That is useless if you can't specifically target your ad.

Developer reply

October 2, 2019

Thank you for sharing this feedback. I'm sorry to hear that you've had a frustrating experience with our Facebook Marketing app so far. As sessions on your store reach over 100, more options become available when selecting targeting settings! This link has some more details about that (http://bit.ly/2oFKnUk).

I’ve also followed up with you via email to see if I can help support any further in building up your business. -Lizzy, Shopify Support

Bada Bean

I use the app to integrate Facebook ads with Shopify. It works well, although I would like to see more functionality.