Facebook Marketing

Facebook Marketing

by Shopify

Promote products to the right audience on Facebook.

2.2 of 5 stars(59 reviews)

Streamline ad creation

Create Facebook ads in minutes directly from Shopify. Shopify pulls product images and descriptions from your store to save you time.

Target with confidence

Let Shopify help you build the right Facebook audience for your brand.

Track results in Shopify

Track results and get recommendations that will fuel better campaigns over time - all without ever leaving Shopify.

About Facebook Marketing

Create, manage, and track a Facebook campaign, without leaving Shopify.

Easy setup

Connect your Facebook Business Page to Shopify in a few simple steps. The Facebook tracking pixel will automatically be configured for your online store and your product catalog gets synced to Facebook. As your store gets traffic and sales, you’ll be able to target similar shoppers through lookalike audiences that Shopify will automatically build. You can also retarget shoppers with specific products they have shown interest in without additional setup.

Simple campaign creation

Create the most popular Facebook ad types, carousel ads and dynamic ads, in minutes. Facebook carousel ads allow you to showcase up to 5 products to interested buyers. Dynamic ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Your product images and information will be pulled directly from your Shopify store to save you time.

Target the right audience with interest-based targeting or lookalike audiences.

  • Interest-based targeting: Select your audience manually based on their interests like hobbies, favorite products categories, fashion trends, entertainment and more.
  • Lookalike audiences: Let Shopify build audiences for you based on people similar to your customers and online store visitors. It’s a powerful tool that increases your chances of getting your ads in front of the people most likely to buy.
  • Retarget your shoppers: Setup dynamic ads to retarget shoppers who visited your store without making a purchase. Show them ads for relevant products when they are on Facebook to spark their interest in making a purchase. Choose a budget, along with campaign start and end dates that work for you.

Choose a budget, along with campaign start and end dates that work for you.

Track everything in Shopify

Track results without ever leaving Shopify. Use campaign data to track performance and make improvements to your Facebook marketing over time. Shopify will also provide campaign recommendations to fuel better results.

Integrates with

  • Facebook

Media gallery



Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Overall rating
2.2 of 5 stars
Based on 59 reviews

  • 5 of 5 stars
    20% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    7% of ratings are 3 stars
  • 2 of 5 stars
    10% of ratings are 2 stars
  • 1 of 5 stars
    58% of ratings are 1 stars

Most recent reviews


the SHITTIEST app in my store. All this time it was never working and I kept wondering what was happening with my ads. You all have some serious NERVE putting this out here in Shopify land. You are lousy developers with near zero integrity. What a complete waste of my time

Dream Leggings

HORRIBLE!! Whatever mess that's happened with this App has nearly DESTROYED my entire business!! 90%+ of my customers come from FB, so when this App decides to just QUIT WORKING, + I can;t get ANYONE to help me, I am basically OUT of Biz!!! From a furious user...

Developer reply

July 15, 2019

Hi there,

Thank you for providing your feedback to us here and I can understand the frustration felt due to this issue. I can see here that you also left us feedback for the Facebook sales channel, and unfortunately the issue with that application is having a knock-on effect with regards to the functionality of the Facebook Marketing app.

As mentioned in my reply to your other review, the issue you've described is a known one currently being worked on by our technical department and by our partners at Facebook. We will update you with a solution as soon as have one, and we apologize for the disruption this problem has caused. -Victor, Shopify Support


Really feel like I just wasted 2 hours of my life trying to set up this app and get ads going.
I created a Facebook account, created a page, had tons of problem approving the terms (until I realized that you didn't develop the app for Safari and installed a browser from a company that monitors all our life and rimes with Noodle).
After that I thought I was going to make it. But the Business Manager was the end of me. Somehow I managed to create a Facebook Business Manager, but than there was a Facebook bug so that I cannot access the Business Manager, but my page is under the control of the Business Manager, so that's the end of my experience after about a hundred page refreshes, reconnexions.

Maybe when I'm more desperate for traffic I'll start all fresh with a New Facebook account. But I'm annoyed to have a Business Page to my companies name that I cannot even delete anymore…

Developer reply

July 16, 2019

Hi there,

Thank you for reaching out about your experience and sharing this feedback. It sounds like you've had quite a difficult time with getting Facebook Marketing set up, and I'm sorry to hear this.

I'd really like to help dig into this issue further to see if there is anything we can do on Shopify's end to work towards a resolution. With this in mind, I'm going to send you an email shortly so that we can discuss this in more detail and look into other troubleshooting steps, if possible. Please feel free to reply directly to my email and I'll be glad to assist further! - Rae, Shopify Support