Streamline ad creation
Create Facebook ads in minutes directly from Shopify. Shopify pulls product images and descriptions from your store to save you time.
Target with confidence
Let Shopify help you build the right Facebook audience for your brand.
Track results in Shopify
Track results and get recommendations that will fuel better campaigns over time - all without ever leaving Shopify.
About Facebook Marketing
Create, manage, and track a Facebook campaign, without leaving Shopify.
Connect your Facebook Business Page to Shopify in a few simple steps. The Facebook tracking pixel will automatically be configured for your online store and your product catalog gets synced to Facebook. As your store gets traffic and sales, you’ll be able to target similar shoppers through lookalike audiences that Shopify will automatically build. You can also retarget shoppers with specific products they have shown interest in without additional setup.
Simple campaign creation
Create the most effective Facebook ad types, audience building and dynamic retargeting ads, in minutes. Facebook audience building ads allow you to showcase up to 5 products to interested buyers. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Your product images and information will be pulled directly from your Shopify store to save you time.
Target the right audience with interest-based targeting or lookalike audiences.
- Interest-based targeting: Select your audience manually based on their interests like hobbies, favorite products categories, fashion trends, entertainment and more.
- Lookalike audiences: Let Shopify build audiences for you based on people similar to your customers and online store visitors. It’s a powerful tool that increases your chances of getting your ads in front of the people most likely to buy.
- Retarget your shoppers: Setup dynamic retargeting ads for shoppers who visited your store without making a purchase. Show them ads for relevant products when they are on Facebook to spark their interest in making a purchase. Choose a budget, along with campaign start and end dates that work for you.
Choose a budget, along with campaign start and end dates that work for you.
Track everything in Shopify
Track results without ever leaving Shopify. Use campaign data to track performance and make improvements to your Facebook marketing over time. Shopify will also provide campaign recommendations to fuel better results.
Free to install
When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
Overall rating Based on 76 reviews
Most recent reviews
Rubbish app, cant edit dates after the ad has been published, cant remove or expire ad from an existing campaign. No way to make changes to the ad once it's been published, you are best served to just create the ad natively in Facebook business manager as its less hassle and more flexible
Thank you for taking the time to write your review and for providing your feedback to us. I can appreciate the frustrations you've had with the app and why creating ads natively within Facebook is a preferable option for you. We appreciate the feedback nonetheless, and I will be submitting your comments to our development team to help us improve the app moving forward. Thanks again. -Victor, Shopify Support
Mod + Ethico
The app deleted my products, and my dynamic ad campaign that had been running for 6 mos+ suddenly had no product feed (FB catalog) associated. This happened in early June 2019. I have resynched the FB Marketing App several times, and the feed is still missing a majority of my products that have been selected to publish to FB. I have filed tasks with the Shopify Dev team, and the only outcome was that there is nothing wrong with my products, and I should try to resynch. I will test another app to see if I have better results in building and controlling the product feed.
Thank you for sharing this review with us. I know you've already spoken with our team, however I would like to take another look to see if there is anything else we can look into on our end.
I’ve followed up with you via email so that we can continue working on this with you. I look forward to speaking soon! -Lizzy, Shopify Support
200 dollars in less than a week..no sales. There is no way to determine if traffic is bots or humans, plus impressions mean nothing. I had over a thousand impressions. That is useless if you can't specifically target your ad.
Thank you for sharing this feedback. I'm sorry to hear that you've had a frustrating experience with our Facebook Marketing app so far. As sessions on your store reach over 100, more options become available when selecting targeting settings! This link has some more details about that (http://bit.ly/2oFKnUk).
I’ve also followed up with you via email to see if I can help support any further in building up your business. -Lizzy, Shopify Support