Facebook Shop channel

Facebook Shop channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.6 of 5 stars(513 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook Shop channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook Shop channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook Shop channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook Shop channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.6 of 5 stars
Based on 513 reviews

  • 5 of 5 stars
    27% of ratings are 5 stars
  • 4 of 5 stars
    12% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    51% of ratings are 1 stars

Most recent reviews

Love Lawson Boutique

If I could rate zero I would! I've added and re-added this app several times and it DOES NOT WORK! How am I supposed to link products up by using this app if it does not work. This is a big inconvenience as I need this app to work with Instagram. If this doesn't work then tagging items on Instagram doesn't. I keep "adding" it because it's not reading that I am and then it just shows up blank and nothing when I look on my instagram and Facebook pages.

I need SOME ONE from support to contact me immediately!

ND Hair Collection

Absolutely ridiculous! It is impossible for me to add products to my catalog using e-commerce help. I have contacted facebook help and shopify to help me add shopping to my business accounts on facebook and instagram. I keep getting re directed. Extremely frustrating. I JUST WANT TO ADD SHOPPING.


It is impossible to connect and doesn't work at all. It keeps asking for the same information. Also, help center is useless