Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

3.2 of 5 stars(321 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
3.2 of 5 stars
Based on 321 reviews

  • 5 of 5 stars
    39% of ratings are 5 stars
  • 4 of 5 stars
    16% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    36% of ratings are 1 stars

Most recent reviews


Esta aplicación funciona bien, sin embargo, la función mas importante tiene un detalle que no permite su uso. El problema radica en que es IMPOSIBLE vincular directamente la tienda con una Business Account, siempre será vinculado a la Personal Ad Account y las propiedades, por ejemplo catalogos, serán de Shopify. Por lo anterior, no es posible vincular el pixel de seguimiento de otra cuenta a estos catalogos, ni tampoco vincular los catalogos a otra tienda... Es absurdo que pase eso, but whatever. Tendré que pagar una subscripción premium de otra app. MAL!!


Man I use to live for this app, it made so easy to tag my photos on instagram. It wasn’t updating so i disconneced it and for the pass week I’ve been trying to get my catalogs to show up on my page this sucks! They need to fix this like yesterday!

Blackbird Corner

I thought it was just me! I've been struggling for a week trying to get my shopify collections/products to show on facebook. It was fine when I first started using it but it's not been syncing for the last week or so that I noticed! Why is noone working on fixing this? Does nobody read the reviews? Why has there not been a message sent to the app users to let us know there's a known issue so we don't waste valuable time going in circles trying to fix this?