Facebook Shop channel

Facebook Shop channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.4 of 5 stars(595 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook Shop channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook Shop channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook Shop channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook Shop channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.4 of 5 stars
Based on 595 reviews

  • 5 of 5 stars
    24% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    55% of ratings are 1 stars

Most recent reviews



Hello, Can someone help me please? I have been trying to connect my Facebook page for the past 2 weeks. I have followed all the steps, but no result. And cant connect on Instagram too as I have to be able to connect on Facebook first.

Here is what I keep having: To sell on Facebook, you need to have a Facebook Page for the account you’re signed in with. You also need to have Admin access for that account. If you don’t have a Facebook Page for your store, you can create one.

500 Internal Server Error
If you are the administrator of this website, then please read this web application's log file and/or the web server's log file to find out what went wrong.

Any tips will be greatly appreciated.

Sharla Jewelry

I'm changing a bad review because I went on Shopify chat and they helped me get it all straightened out. It was a frustrating 2 weeks but it is wonderful to have it all worked out. Thank you for the great service Shopify!

Wye Creek Woodworks

Weak offering. Half baked and integration does not work. Dont get caught in this black hole of time.

Developer reply

April 8, 2020

Thank you for your review. I'd like to find out more about the specific issues you encountered so that we can troubleshoot those for you, as well as pass your feedback on to our developers. I'll reach out to you via email shortly for more information. Thank you. - Brie, Shopify Support