Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.9 of 5 stars(399 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.9 of 5 stars
Based on 399 reviews

  • 5 of 5 stars
    33% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    44% of ratings are 1 stars

Most recent reviews


I have tried several times to connect to Facebook and Instagram with no success. It is so pointless at this time.

Sassy Shortcake

Our store was disconnected around the end of March and I am unable to reconnect. I get all the way to terms and agreements and when I click accept it repopulates the same page. Have tried from other browsers including my mobile app to no avail. Shopify support manually connected the page last weekend but products never did sync. I have been working with them all week and cannot get anywhere. My products are not visible on Instagram or Facebook and this is super frustrating...

LivenGood Company

Worked great for a few weeks and then it stopped working and the shop page froze on facebook. Haven't been able to get it back working since. Facebook is no help, there is no way to get any response from them, trust me :\ frustrated after 10 emails and 15 reports of page not working and not one response. I uninstalled and tried to start over with no positive result. Now I have a little different problem as it at least halfway shows the shopping admin but won't integrate so we still can't show the products on Facebook. I was paying for ads on Facebook and tagging products for sale on my posts and now I can't do any of this, well I can run ads but when customers come to the Facebook page they can't see my shop, so, for now, I'm not running any ads. So So disappointed. I really don't understand how these companies get so large without a way for customers to contact them with issues that affect daily business.