Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.8 of 5 stars(438 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

Media gallery




Overall rating
2.8 of 5 stars
Based on 438 reviews

  • 5 of 5 stars
    30% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    46% of ratings are 1 stars

Most recent reviews


1.I installed facebook app as a sale channel on my shopify store.
was working fine, and was approved from facebook via an email.
I could see the shop button in my facebook business page with all
my products.
2.then I installed the Instagram sale channel.
I kept getting your store is not eligible for Instagram tagging message.
3.I deleted both facebook and Instagram sale channels to try to fix the problem.
4.Now when i try to install facebook sale channel again:
- it goes through the steps fine,
-tells me facebook need to review , it might take up to 48 hours,
-then five minutes later, tells me to reconnect my FB page.
Looking at my email , I keep getting the following messages from shopify:
-Your Facebook Shop is ready.
-Store is disconnected from Facebook
-Your Facebook Shop is ready.
-Store is disconnected from Facebook.
It keeps doing this no matter what I try, changing the browser, all the trivial steps ...
please note my Facebook business page is set up according to specs.
I am the admin , products comply with intagram's commerce policy etc..
Any helpful input is appreciated.

Developer reply

June 19, 2019

Thank you for sharing this feedback, and for providing context about this issue!

If you've already ensured that you're an admin on your Facebook Page, you'll want to double check that your page is published. You can do this in your Facebook account by going to Settings > General and check that it's listed as published in the Page Visibility section.

The other thing you can try is disconnecting and reconnecting Shopify's permissions. From your Facebook account, go to Settings > Business Integrations, and remove the Shopify integration. You can then log out of Facebook, log back in on another browser, and attempt the connection via your Shopify account again.

Shopify provides 24/7 support by phone, chat and email to assist with issues like this. I’ve followed up with you via email so that we can provide further assistance on this. I hope to hear from you soon! - Lauren, Shopify Support


hi I cant able to publish my products in facebook page is showing an error how can i fix this issue

Developer reply

June 18, 2019

Hi there, thanks for providing us with feedback on Facebook channel! If you're experiencing issues publishing products to your Facebook page you can definitely reach out to us with the "Get Support" link on the app page or Shopify Support's email, chat or phone options. I have sent along an email in case you needed any further assistance on this. - JP, Shopify Support


Such trash, adds random products and doesn't add new ones. How can an app this important be this broken.

Developer reply

June 17, 2019

Hey there, thanks for sharing this feedback!

We're sorry to hear that you're having a negative experience with the Facebook app. Products from your inventory can be added to this sales channel via the product availability section of the Bulk Editor or directly from the product page in your admin. You can also manage which collections appear on your Facebook shop via the "Manage collection availability" link in the app. You can read more about how this works here: https://help.shopify.com/en/manual/sell-online/facebook-sales-channel/publishing-products#make-your-products-available-to-facebook

I’ve reached out via email to make sure we get this working for you. I hope to hear from you soon! - Lauren, Shopify Support