Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.7 of 5 stars(471 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.7 of 5 stars
Based on 471 reviews

  • 5 of 5 stars
    28% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    48% of ratings are 1 stars

Most recent reviews

DG Development Solutions

The collections do not get sync and my shop tab is empty despite being all set up correctly. I tried by removing the sales channel and adding it again. It made no difference whatsoever


I used this app to tag products on Facebook and Instagram. It brought traffic and revenue to our website. Suddenly stopped working, won't allow itself to be added back. This app, in general, has been a nightmare when it comes to products being rejected for no good reason, and the reporting of these issues full-on stopped months ago. How does fabric of cows, or enamel pins of a pincushion violate Facebook's terms? If I could zero-star this app, I would.

Love Quotes Apparel

Doesn't work anymore, auto disconnects. Crap app - shopify support doesn't help fix it. Nothing surprising here ... live chat support line is 300 deep lol