Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

3.0 of 5 stars(362 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

Media gallery




Overall rating
3.0 of 5 stars
Based on 362 reviews

  • 5 of 5 stars
    35% of ratings are 5 stars
  • 4 of 5 stars
    15% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    40% of ratings are 1 stars

Most recent reviews

Bykk Online

I used this app to create a 'SHOP' on Facebook which connects to my Instagram as well. The app must have recently got a bug and makes it impossible to connect my store to the app now which removed all my products on both Instagram and Facebook. I'm no longer able to tag my products the previous way. Looking for help is impossible with Shopify and Facebook.

Seychelles Chic

It has been over a month now of trying to liaise with Shopify Developers x Facebook Developers to assist with the error below everytime I try connect my FB shop:
"Your Facebook account doesn’t have admin access to the page you chose. Make sure you’re an admin and try again"

I receive updates they are investigating (because I do have admin access/own the page) but I expect these issues to be resolved in a matter of 2 weeks as a standard!

Delta Vixen

Seriously! I've used this for a year now. Facebook is a big proponent of my sales. I've honestly considered doing away with shopify completely since I almost always end up having to invoice my customers since they can't click on the shop link on my facebook page and it work properly. Shopify also isn't syncing so no one sees my new items unless I post them directly. I thought the point of having this was to keep me from having to post in multiple places. Guess not.