Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.8 of 5 stars(440 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

Media gallery




Overall rating
2.8 of 5 stars
Based on 440 reviews

  • 5 of 5 stars
    30% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    46% of ratings are 1 stars

Most recent reviews

Esse' Acci- Essential Accessories

I can't get this app. I am using Google Chrome. When I click ADD APP, the screen takes me to page not available message for Shopify. Can anyone assist?
Thank you.

Developer reply

June 25, 2019

Thank you for taking the time to leave a review! The Facebook app should work without issue on Google Chrome, however sometimes the browser may need an update or a cache clear. Have you been able to try these?

I’ve followed up with you via email so that we can continue working on this with you. -Lizzy, Shopify Support

Cuter Than You

This app needs to be improve immediately. It functions horribly. I will elaborate.
1. Not all the collections are showing. I have hand selected about 20 collections to show on my feed yet its missing some of which are very important.
2. The PRICES!!! I have no idea how this is happening but the prices are all over the place. I have products that should be $2,000 showing on facebook as $50,000+. This is ridiculous and unacceptable for this app.
3. I hate out of stock items. So many out of stock items show on the feed that should not. If it is recently out of stock then eliminate it from showing on the feed. It is a waste of potential real estate.

Overall disappointed with this application.

Developer reply

June 25, 2019

Thank you very much for sharing this feedback with us.

To address your first point, sometimes collections can take around 24 hours to fully sync with Facebook, so it is possible they are just taking some time to appear there for you. I would like to look into your second and third points, as we may be able to re-sync your connection if the prices and products are appearing incorrectly.

I’ve reached out to you via email, hope to hear from you soon! -Lizzy, Shopify Support


1.I installed facebook app as a sale channel on my shopify store.
was working fine, and was approved from facebook via an email.
I could see the shop button in my facebook business page with all
my products.
2.then I installed the Instagram sale channel.
I kept getting your store is not eligible for Instagram tagging message.
3.I deleted both facebook and Instagram sale channels to try to fix the problem.
4.Now when i try to install facebook sale channel again:
- it goes through the steps fine,
-tells me facebook need to review , it might take up to 48 hours,
-then five minutes later, tells me to reconnect my FB page.
Looking at my email , I keep getting the following messages from shopify:
-Your Facebook Shop is ready.
-Store is disconnected from Facebook
-Your Facebook Shop is ready.
-Store is disconnected from Facebook.
It keeps doing this no matter what I try, changing the browser, all the trivial steps ...
please note my Facebook business page is set up according to specs.
I am the admin , products comply with intagram's commerce policy etc..
Any helpful input is appreciated.

Developer reply

June 19, 2019

Thank you for sharing this feedback, and for providing context about this issue!

If you've already ensured that you're an admin on your Facebook Page, you'll want to double check that your page is published. You can do this in your Facebook account by going to Settings > General and check that it's listed as published in the Page Visibility section.

The other thing you can try is disconnecting and reconnecting Shopify's permissions. From your Facebook account, go to Settings > Business Integrations, and remove the Shopify integration. You can then log out of Facebook, log back in on another browser, and attempt the connection via your Shopify account again.

Shopify provides 24/7 support by phone, chat and email to assist with issues like this. I’ve followed up with you via email so that we can provide further assistance on this. I hope to hear from you soon! - Lauren, Shopify Support