Facebook & Instagram

Doesn't allow any customizations / variations of the product. It's very difficult to implement. AND it's unclear why products get rejected, just that it doesn't follow the rules. Well, what rules?! What does it break?

the app works fine within shopify, but the overview page does not provide many insights

Set this up through Shopify and it automatically created a new dataset in Meta separate from my current business profile. It's been impossible to merge them and has created a ton of headaches. Meta support hasn't been helpful at all either.

The app is powerful, but troubleshooting can be frustrating. Some features are difficult to understand, and error messages are often unclear. Product synchronization and ad placement compatibility could be improved. Better support and clearer explanations would make the app much easier to use.

Worst customer support I ever experienced. Always need to be afraid my account gets banned for no reason and without any way to recover it. Even though I'm spending thousands on ads each day. Literally every single time I do something my account gets flagged for being hacked or something else. Professional Ad accounts should not be tied to a personal account.

Meta is absolutely useless as a sales channel. I lost access to my business page, and there is no way to restore it. Now my business page is bobbing in the Facebook ocean, abandoned. Additionally, I think Meta has already stopped understanding what they are developing and how to link together all their digital useless products.

l'application est incapable d'associer shopify à mon compte meta business, cela fait 2 jours que je verifie, mes niveau d'autorisation, du coté meta tout est OK, mais shopify que dire ....

Facebook & Instagram App — Meta Shop not functional for EU-based businesses (missing in-app warning)

I am writing to report a significant issue affecting EU-based Shopify merchants using the Facebook & Instagram app.

When an EU-based store sets up the Meta Shop through the Shopify app, the setup process completes successfully and product tagging on Instagram becomes available. However, the Meta Shop storefront itself is inaccessible to visitors due to conflicts between Meta's Shop logic and EU regulations (likely related to the Digital Markets Act). Customers who click the "View Shop" banner on tagged Instagram posts are directed to a "Content Not Available" page.

This creates a serious trust issue for merchants, as potential customers see an error message when attempting to view their shop. Furthermore, the "View Shop" banner cannot be removed or hidden.

After consulting with Meta's support team, I was informed that EU-based businesses are currently unable to operate a functional Meta Shop storefront. This appears to be a known limitation, yet there is no warning or notice within the Shopify Facebook & Instagram app to inform EU merchants of this before they invest time in the setup process.

My request: Please add a clear, prominent warning within the Facebook & Instagram app for EU-based stores, advising them that the Meta Shop storefront feature is not currently functional due to regulatory constraints. This would save EU merchants significant time and prevent damage to their brand credibility.

I spent approximately two days troubleshooting this issue before receiving clarification from Meta's support team. I believe many other EU merchants are facing the same problem.

Thank you for your attention to this matter.

Si vous voulez payer pour d'autres publicités (qui ne sont pas les vôtres) alors go! Sinon, confiance morte, Méta fait des modifications non autorisé dans vos publicités ou alors ne sont pas capable de sécuriser leur applications (évidemment on va me reprocher des erreurs de sécurité de mon coté, mais non). De plus, les campagnes sont fainéantes, elles performent bien au début, puis un bon temps mort, pour bien prendre de l'argent. Les facturations sont complètement opaques, vous ne savez pas si vous payez pour un service efficace ou pas, ou pour quelqu'un d'autre. Faite une pause dans une campagne de pub, réactivez la et vous aurez une bonne efficacité de retour, mais que pour un temps...

Absolutely frustrated with the Facebook & Instagram app for Shopify. I accidentally deleted the app, and now when I try to reinstall it, it just shows a gray screen and loops back to the install page over and over again. The app never actually installs.

I contacted support multiple times, but the guidance has been useless so far. No clear troubleshooting steps, no proper resolution — just endless back-and-forth while my store integration remains broken.

This is a critical app for running ads and syncing products, yet such a basic reinstall issue completely breaks the workflow. Really disappointing experience from both the app stability and the support team.

Please fix this reinstall loop issue properly.