Facebook & Instagram

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

Please allow commerce shops in facebook & instagram shops to edit their business information seperately from shopify source. Such as business address seperate from shopify billing details.

Still one of the best for staying connected"
Facebook remains a powerful platform for connecting with friends, family, and communities. The app makes it easy to share updates, join groups, and promote businesses. While the interface can feel cluttered at times and the algorithm doesn't always show relevant content, it's still one of the most versatile social media tools available. Great for personal use, business pages, and marketplace browsing.

Why am I still getting error connecting my shopify to Facebook & Instagram? Also, getting yellow banner stating application requires further action from me?

superb

easier than I thought it would be, there are lots of meta pages, like business manager, ads manager, meta manager etc.. I kind of wish it was just all on one page but its way easier than google so there's that :)

good

There are too many bugs in the directory, so we can only wait for automatic repair

This app helps to simplify staying on top of your Meta Ads, which products are synced, and which are having problems. I do with it provided more specific information when it tells me "something is wrong."

I am getting the hang of it.