Facebook channel

Facebook channel

by Shopify

Bring your products to Facebook and Instagram users.

4.4 of 5 stars(3532 reviews)

Simple to set up

Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.

Build your audience

Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Easily manage products

Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.


About Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.

Simple setup

One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Advertise with free and paid ads

Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.

Integrates with

  • Facebook,
  • Instagram

Media gallery

Support

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

4.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    71% of ratings are 5 stars
  • 4 of 5 stars
    18% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    6% of ratings are 1 stars

Most recent reviews

Hamelin

Too many errors after adding this. Old pixel is still on fb, unable to edit iOS preferences for new pixel. Unable to change the old pixel in running ads.

BJ-Accessories

realmente estoy decepcionada de facebook es una de las plataformas que me encantan mucho pero realmente tengo ya casi dos años batallando con esta aplicacion he gastado mucho dinero para configuraciones y muchas horas de mi tiempo intentando entender un poco como funciona y realmente han hecho todo para que los pequeños negocios online fracasen estas redes son las mas conocidas y por eso uno le toma importancia para instalarse pero en esta situacion lo unico que hacen es destruir las pocas ilusiones que uno tiene. ojala algun dia la mejoren y la hagan mas facil de instalar y manejar o simplemente no unifiquen procesos para evitar que todo lo que esta bien se blokee por culpa de un solo proceso.

Huedee

What went wrong after smooth running of this app for past 1.5 years, this month my catalogue is disconnected and im getting all sorts of errors like ( These events data sources have various errors that prevent them from working correctly.) IN FACEBOOK CATALOG MANAGER
My catalogue dynamic ads have stopped working, my data source for catalogue is through data feed and it automatically keeps updating and causing errors.
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THERE ARE SOME PRODUCTS THAT DONT MEET THE CRITERIA, I HAVE DEACTIVATED BUT SOMEHOW IT SHOWS ON MY CATALOGUE IN FACEBOOK. Errors take ages and facebook is helpless and clueless.
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HARD CODED PIXEL IN PREFERENCE SECTION OF SHOPIFY WAS SO BETTER. .
SYSTEM USER HAS TAKEN OVER MY FACEBOOK PAGE ROLE AND IT NEVER GOES AWAY WHEN I TRY TO DELETE IT FROM FACEBOOK BUSINESS SETTINGS.
. IS THERE ANY ALTERNATE APP OR SOLUTION SEEKING HELP FROM SHOPIFY OR ANY USER HERE PLEASE HELPPPPPP ! EVERYTIME I CONNECT MY CATALOGUE IT SAYS FACEBOOK AND INSTA SHOP NOT AVAILABLE IN YOUR REGION, WELL MY INSTAGRAM SHOPPING IS STILL WORKING FINE AND MY FACEBOOK SHOP HAS VANISHED. .
URGENT HELP NEEDED ELSE I WILL SHIFT TO OTHER PLATFORM, SHOPIFY AND FACEBOOK SUCKS !!!