Get access to Facebook and Instagram tools that will help grow your business.

Get Facebook Shops (coming soon)

Showcase your Shopify store on Facebook and Instagram mobile apps. Seamlessly manage your collections and tell your brand story with a customizable shop for your buyers. Connect the Facebook Channel today for access to this new feature, once it becomes available.

Sell on Instagram (coming soon)

Give shoppers a new way to buy from your store on Instagram by tagging products in your photos Connect your Facebook products to your Instagram account and tag up to 5 products per photo. Your customers can automatically check out without leaving the Instagram app. Once you’ve tagged products, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place.

Easy setup

Connect your Facebook Business Page to Shopify in a few simple steps. The Facebook tracking pixel will automatically be configured for your online store and your product catalog gets synced to Facebook. As your store gets traffic and sales, you’ll be able to target similar shoppers through lookalike audiences that Shopify will automatically build. You can also retarget shoppers with specific products they have shown interest in without additional setup.

Simple ad campaign creation

Create the most effective Facebook ads with audience building or dynamic retargeting ads, in minutes. Facebook audience building ads allow you to showcase up to 5 products to interested buyers. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Your product images and information will be pulled directly from your Shopify store to save you time.

Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you.

Track everything in Shopify

Track results without ever leaving Shopify. Use campaign data to track performance and make improvements to your Facebook marketing over time. Shopify will also provide campaign recommendations to fuel better results.