Simple to set up
Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.
Build your audience
Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.
Easily manage products
Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.
About Facebook channel
The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.
One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.
Sell from anywhere with the new Facebook Shops
Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).
Sell products with Instagram Shopping
Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.
Advertise with free and paid ads
Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.
Free to install
When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
The Untitled Space
Absolutely THE WORST APP EVER! Their support is horrific. I have been trying to connect the FACEBOOK app for INSTAGRAM shopping for over 6 months and still have not been able to get them to fix the problem connecting it to my SHOPIFY catalog correctly. I do not recommend this APP or Facebook for Shopify. A client who actually works at FACEBOOK told me that their support so bad - you are better off giving up as it is outsourced to India and they do not help anyone with any connectivity issues. total waste of 1000s of HOURS setting up our Shopify Catalog for Instagram shopping and we can't get it to work.
Global Free Style
App is good, recently updated... How do I remove the 'message us' speech bubble now that Facebook messenger messages come through the Shopify chat - I don't want 2 speech bubbles on my page..
Adil here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. Your feedback is extremely valuable. I'm more than happy to help resolve the issue that you are facing with the Facebook Channel so I'm going to follow up with you in an email to open up lines of communication.
Adil | Shopify
Following the setup instructions in this app led facebook to disable my account! I've had the account for almost 15 years now and have never had any issue with it, but as soon as I clicked "set up an ad account" per the instructions in this app it completely disabled everything. I've had to upload a driver's license, a selfie, and now I'm just waiting with no reply from facebook, completely missing out on running ads during the busiest shopping week of the year.
Jacky here from Shopify. Thanks for taking the time to submit your feedback. I'm going to follow up with you over email to open up the lines of communication and see if we can address some of the issues you were having with the app.
Jacky | Shopify