Facebook & Instagram

Facebook & Instagram

Pricing
Free to install. Additional charges may apply.
Highlights
Popular with businesses in United States
Use directly in Shopify admin
Rating
4.2 (9,117)
Developer
Meta

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more
  • Get shop insights, including best performing products and top tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta
Highlights
Popular with businesses in United States
Use directly in Shopify admin

Languages

English, Czech, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), and Chinese (Traditional)

Works with

Pricing

Free

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

All charges are billed in USD.

Reviews (9,117)

Overall rating
4.2
Counts per rating level
  • 66% of ratings are 5 stars
  • 14% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this integration for boosting product visibility and customer engagement on Shopify. They appreciate the straightforward setup and seamless syncing of product catalogs, enabling shoppable posts directly on social media. The integration enhances the shopping experience and sales, with valuable sales analytics to optimize marketing. Merchants also praise the user-friendly performance and quick, effective customer support.

December 26, 2024

I just got it set up because it keeps showing the app needs more attention - I think it's because they want me to write a review. We will see how it goes! So far so good - very easy to use!

The ROY Garage | Rebuild Restore Repair - Holt Productions LLC Affiliate
United States
Almost 3 years using the app
February 1, 2025

I’ve been extremely disappointed with the Facebook and Instagram app on Shopify. Over time, recurring issues—especially the repeated rejection of our products on both Facebook and Instagram—have made it nearly impossible to run effective advertising campaigns. Unfortunately, these issues aren’t isolated; they’re part of a broader, ongoing problem with Meta’s platform, and there’s been no meaningful support available to help resolve them.

Due to these persistent challenges, we have ultimately ceased advertising with Meta altogether. It’s frustrating to invest time and resources into a tool that not only fails to deliver on its promises but also leaves you without the necessary support when problems arise.

I hope these concerns are taken seriously and that significant improvements are made to both the product approval process and customer support infrastructure.

E3Live Superfoods
Australia
Over 3 years using the app
December 27, 2024

ZERO stars. Terrible. It has been awaiting approval for months now, and the link to manage the sales account is broken. There is no way to contact them, and no support is possible. They will not explain what can be done to have the store set up correctly. However, they happily allow you to run ads for any amount.

MY OBI
Spain
About 3 years using the app

Support

App support provided by Meta.

Get support

Developer

Meta

1101 Dexter Ave N, Seattle, WA, 98122, US

Launched

October 4, 2018

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