Simple to set up
Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.
Build your audience
Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.
Easily manage products
Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.
About Facebook channel
The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.
One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.
Sell from anywhere with the new Facebook Shops
Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).
Sell products with Instagram Shopping
Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.
Advertise with free and paid ads
Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.
Free to install
When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
Jewelry by Sande Gene
I have tried for two (2) years to connect my Facebook to my Shopify and still have NOT been able to connect. FaceBook always has some reason or excuse to deny my access. I have deleted my old FaceBook, created a new FaceBook several times. I believe currently I actually have three different FaceBook accounts because each time I would try to connect, FaceBook would say I did not have an account and require me to create a new one and would then still deny my access to FaceBook. I have given up and will never try to connect again and will never encourage, anyone who ask my opinion, to connect. This hinders my access to Instagram and Twitter also which makes me very upset. Thank you for allowing me to air my opinion.
need to connect a facebook account in order to use this. so terrible the old way of connecting the pixel was so much better and easier. please change it back
Langefels Equipment Co LLC
Are they crazy? The update in November basically lets Facebook take over your store. They have access to everything you do and your customers. Shopify should be more interested in protecting there customers information and best interest than promoting Facebook. I would highly suggest you remove the application or put your settings to conservative. I hope Shopify did not automatically share my customers information with Facebook.
Jason here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. Your feedback is extremely valuable. I can see that you are concerned about data sharing with Facebook. I'm going to look into this further and follow up with you in an email to open up the lines of communication here and see if we can provide more information to help.
Jason | Shopify