Facebook channel

Facebook channel

by Shopify

Bring your products to Facebook and Instagram users.

4.6 of 5 stars(452 reviews)

Simple to set up

Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.

Build your audience

Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Easily manage products

Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.


About Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.

Simple setup

One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now automatically check out via your website or directly on the app (US only). Any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Advertise with free and paid ads

Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.

Integrates with

  • Facebook,
  • Instagram

Media gallery

Support

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    77% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
    (3)
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

Green essential beauty / Life Size

this was quick and easy set up. You are able to choose which accounts the ads go to if you have more than one account.

The WubbaNub Store, LLC

What a disastrous FORCED roll out of Facebook Channel by Shopify. Bring back Facebook Shop + Instagram which worked perfectly! Since trying to install Shopify's forced switch to Facebook Channel, Business Manager Accounts created in Shopify will not link properly to our company's pre-existing Facebook(and therefore Instagram) page/account/etc. Shopify support has been MIA on this. A very frustrating and disappointing fail on Shopify's part. Still waiting for someone in Shopify support to present a solution...if they can't then let us go back to Facebook Shop and Instagram so we can successfully tag our products on social media posts again!!! From numerous other poor reviews, it makes me wonder if Shopify fully vetted this forced app change. They should be prioritizing service to long term customers rather than trying to control our Ad Campaigns...that's a failed power grab!

Style Peek

Best Marketing app in the market, setup is easy just follow the instruction waiting for the results!