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Facebook channel

by Shopify

Bring your products to people on Facebook and Instagram.

3750 reviews
Shopify app insights

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

Featured images gallery

  • Use Facebook Shop, Instagram Shopping, and Facebook Marketing
  • Create Facebook business manager, connect page and ad account
  • Connect your page to customize your Facebook Shop and pixel
  • Use Facebook Shop, Instagram Shopping, and Facebook Marketing
  • Create Facebook business manager, connect page and ad account
  • Connect your page to customize your Facebook Shop and pixel

App details

Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

October 04, 2018

Integrates with

  • Facebook
  • Instagram
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

October 04, 2018

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

3.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
    2523
  • 17% of ratings are 4 stars
    633
  • 5% of ratings are 3 stars
    182
  • 1% of ratings are 2 stars
    48
  • 10% of ratings are 1 stars
    364
View all 3750 reviews

List of reviews

Filter and sort reviews

  • 1 of 5 stars
    August 11, 2022

    PheLin Good Fashions

    Location United States

    I've been on Facebook with my personal account for years, as I'm sure everyone else has. I literally thought, despite the negative reviews, that it would be good to advertise with them also. NOPE, I should have listened and getting support from Facebook is a mystery. My ad was approved and then a couple of days later it was rejected. I'm figuring out now that it's because I sell ladies lingerie, which by the way, was nowhere in the ad. Only Jewelry, a dress, and Jeans!! So I can't advertise. I just unsynced the FB from the Shopify period. A total letdown. I'm not selling porn. It's bras and panties and lingerie which is NOT even in the video ad. Geez. No support from them and Shopify can't help because FB is a 3rd party. Same thing with Pinterest but they didn't ban me, just keep emailing me that the underclothing is violating their policy. Makes you want to give up. SHOPIFY SUPPORT you do not have to respond here that you will contact me. I've been to your support a couple of times. You can't help either. It's a 3rd Party. I just want to warn folks about Facebook and its mysterious policies that do not match up to the great things you are selling. I really saw all the negative reviews and jumped in anyway like an idiot.

  • 1 of 5 stars
    August 10, 2022

    Tluxe

    Location United States

    I’ve been trying to connect my Facebook account and instagram, but it keeps saying error. How am I able to get assistance since I can’t speak to a live agent.

    Developer reply
    August 11, 2022

    Hi there,

    Charlotte here from Shopify support, thank you for taking the time to install and use the Facebook channel on your store and leave a review. I understand you have been having trouble contacting our support team. I'm going to follow up with you over email to open up the lines of communication and see how we can provide support for you on this.

    Charlotte | Shopify

  • 1 of 5 stars
    Edited August 11, 2022

    COMMUNITY LIGHTING & ELECTRIC SUPPLY

    Location United States

    Horrible. All the sales channels that shopify offers are so frustrating.
    I opened the google one a week or so ago. so many problems. Stupidly i thought let me try facebook channel. Spending the half hour it takes to set up the account isn't an issue. It's getting the you've been banned..... Like hello what is wrong with your company. I literally just added some info. I don't know if i did every step correctly but my god...so frustrating.
    I understand that this wasn't shopify's fault. I'm just letting others no what they can be in for if the get this channel. Update: Totally banned by facebook. They don't let you know why. Very frustrating.

    Developer reply
    August 11, 2022

    Hi there,

    Charlotte here from Shopify support, thank you for taking the time to install and use the Facebook channel on your store and leave a review. I understand that you were seeing some kind of ban or disapproval on your Facebook accounts in the channel. These are actually decisions made by Facebook directly, and not something Shopify has control over. That being said, I'm going to follow up with you over email to open up the lines of communication and see how we can provide more support for you on this.

    Charlotte | Shopify

View all reviews

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