Facebook channel

by Shopify

Bring your products to people on Facebook and Instagram.

3707 reviews

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

Key values section

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

  • Use Facebook Shop, Instagram Shopping, and Facebook Marketing
  • Create Facebook business manager, connect page and ad account
  • Connect your page to customize your Facebook Shop and pixel
  • Use Facebook Shop, Instagram Shopping, and Facebook Marketing
  • Create Facebook business manager, connect page and ad account
  • Connect your page to customize your Facebook Shop and pixel
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

October 04, 2018

Integrates with

  • Facebook
  • Instagram
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

October 04, 2018

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

3.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    68% of ratings are 5 stars
    2521
  • 4 of 5 stars
    17% of ratings are 4 stars
    632
  • 3 of 5 stars
    5% of ratings are 3 stars
    178
  • 2 of 5 stars
    1% of ratings are 2 stars
    42
  • 1 of 5 stars
    9% of ratings are 1 stars
    334
View all 3707 reviews
1 of 5 stars
May 14, 2022

Print and Proper®

Location Australia

PLEASE KNOW -- If you delete a product from Shopify for any reason (no stock, discounted etc) they remain on facebook in 'archived' or 'staging' status. While in this status, they don't appear in your FB shop but STILL APPEAR in your FB dynamic ads. After 25+ emails FB have no idea why or how to resolve. Shopify say issue is with FB, go back to them. Had to read Shopify app terms & conditions to learn app providers need to provide customer support, to force shopify to escalate. Still waiting for a response. Workaround was to remove entire catalogue from FB and re-sync (goodbye to all current ads on FB, had to re-make them all and go back to learning phase). Costed endless time and money. Both parties above think that's a workable solution everytime. We have 1000+ products with 50 variants each Issue remains unresolved for 2 months and counting.

1 of 5 stars
May 13, 2022

Lomwn

Location United States

very bad app rejects all products from accessories and almost wear because title have word sexy my account desirable i don't know what is the problem

Developer reply

May 14, 2022

Hi there!

Thomas here from Shopify! Thank you for taking the time to leave us your feedback. Although Shopify does not have a hand in determining Facebook accounts eligibility, I'll be reaching to you via email shortly to share further details that could help. I want to ensure you are equipped with all necessary tools to get the Facebook Channel working for your business.

I look forward to chatting with you!

Thomas | Shopify

1 of 5 stars
May 9, 2022

Mia Secret Store

Location United States

Pretty useless. I have been trying to create retargeting Ads and it impossible. I keep getting the same error message saying "A problem with Facebook prevented your activity from being published. Try to republish in a few minutes." There is nothing wrong with my Ads account, I have already check everything I could think of. I have no problems publishing Ads directly from Facebook, but what is the point of having the app then?

Developer reply

May 10, 2022

Hey there,

Jason here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. Your feedback is extremely valuable. I'm sorry to hear of the struggles you are facing while creating targeting ads. I'm going to look into this further and follow up with you in an email to open up the lines of communication here and see if we can address this concern.

Jason | Shopify

View all reviews

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