Facebook channel

Bring your products to people on Facebook and Instagram.

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

App details

Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

3.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 10% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Pelisari | Relógios, Decorações, Tendências Mundiais e Muito Mais

    Location Brazil

    Extremamente ruim, suporte de péssima qualidade, só problemas, terá sorte se aprovar suas contas de primeira, pois do contrário, será um parto! Boa sorte.

  • ALLParadize

    Location Brazil
    Time spent using app 25 days

    Ótimo, muito funcional!! Recomendo a todos baixarem e utilizarem para gerar mais resultados em seus sites!

  • Futlocal - персонализирани футболни картички

    Location Bulgaria
    Time spent using app Over 1 year

    Horrible app - can`t connect products and pixel to my store on facebook... I`ve been using shopify for 2 years and now I think Shopify is a real waste of money... Every day I lose huge amount of money becouse this terrible app that worked well last 2 3 months

    Developer reply
    August 16, 2022

    Hi there,

    Charlotte here from Shopify support, thank you for taking the time to install and use Facebook channel on your store and leave a review. I'm going to follow up with you over email to open up the lines of communication and see how we can provide more support for you on this.

    Charlotte | Shopify

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