Facebook channel

Facebook channel

by Shopify

Bring your products to Facebook and Instagram users.

2.4 of 5 stars(712 reviews)

Easy to set up

One-time connection for your Facebook account. Your product details will automatically sync to Facebook so you can promote any product.

Simple product promotion

Promote your products for free with Instagram and Facebook posts or create Facebook ads in minutes directly from Shopify.

Track results in Shopify

Track results and get recommendations that will fuel better campaigns over time - all without ever leaving Shopify.


About Facebook channel

Get access to Facebook and Instagram tools that will help grow your business.

Get Facebook Shops (coming soon)

Showcase your Shopify store on Facebook and Instagram mobile apps. Seamlessly manage your collections and tell your brand story with a customizable shop for your buyers. Connect the Facebook Channel today for access to this new feature, once it becomes available.

Sell on Instagram (coming soon)

Give shoppers a new way to buy from your store on Instagram by tagging products in your photos Connect your Facebook products to your Instagram account and tag up to 5 products per photo. Your customers can automatically check out without leaving the Instagram app. Once you’ve tagged products, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place.

Easy setup

Connect your Facebook Business Page to Shopify in a few simple steps. The Facebook tracking pixel will automatically be configured for your online store and your product catalog gets synced to Facebook. As your store gets traffic and sales, you’ll be able to target similar shoppers through lookalike audiences that Shopify will automatically build. You can also retarget shoppers with specific products they have shown interest in without additional setup.

Simple ad campaign creation

Create the most effective Facebook ads with audience building or dynamic retargeting ads, in minutes. Facebook audience building ads allow you to showcase up to 5 products to interested buyers. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Your product images and information will be pulled directly from your Shopify store to save you time.

Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you.

Track everything in Shopify

Track results without ever leaving Shopify. Use campaign data to track performance and make improvements to your Facebook marketing over time. Shopify will also provide campaign recommendations to fuel better results.

Integrates with

  • Facebook

Media gallery

Support

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

2.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    25% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    8% of ratings are 2 stars
  • 1 of 5 stars
    53% of ratings are 1 stars

Most recent reviews

The Drag Room

I hate this app. 3 months into using it, it still keeps adding pixels and audiences to my Business Manager account which I don't want. When there are product feed issues, there is no option to manually update the feed as the product feed URL is not accessible and they don't share the URL anywhere. There is no customer support or help section on the app so giving this rating i s the only way to contact them about it.

Leamina

We have found this app really easy to set up and has helped us to monitor our facebook traffic well. Would recommend.

Beautify Collections

I am not enable to free campaign of my 5 products and the issue to run my campaign
You can't publish your post because it contains content reported as abusive by people on Facebook. Contact Facebook support to resolve this issue.