Simple to set up
Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.
Build your audience
Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.
Easily manage products
Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.
About Facebook channel
The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.
One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.
Sell from anywhere with the new Facebook Shops
Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).
Sell products with Instagram Shopping
Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.
Advertise with free and paid ads
Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.
Free to install
When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
The Untitled Magazine Boutique
Absolutely THE WORST APP EVER! Their support is horrific. I have been trying to connect the FACEBOOK app for INSTAGRAM shopping for over 4 months and still have not been able to get them to fix the problem connecting it to my SHOPIFY catalog correctly. I do not recommend this APP or Facebook for Shopify. A client who actually works at FACEBOOK told me that their support so bad - you are better off giving up as it is outsourced to India and they do not help anyone with any connectivity issues. Total waste of 1000s of HOURS as well as over $10K in employee time setting up our Shopify Catalog for Instagram shopping and we can't get it to work. We were told we are better off starting over with a new Instagram account versus actually getting it to work with our live pages, but we have the account since Instagram launched and our following is over 70K so this doesn't make any sense to start from scratch with new social media channels just to get Shopify to work with it, they should have better customer support!
Adil here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. Your feedback is extremely valuable. I'm sorry to hear about the issues you are facing with setting up Instagram Shopping. I'm going to follow up with you in an email to open up lines of communication and see where I can help.
Adil | Shopify
Cuppa Charity Coffee Co.
It keeps failing my ads for building audience every time. I have now tried 7 times. I can advertise directly on facebook but this is failing me every time without any reason why so i can try to fix it. Very frustrated at this point, just want to see why they are failed so I may try to remedy the situation.
Adil here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. Your feedback is extremely valuable. I'm sorry to hear about the issues you are facing with Facebook Marketing. I'm more than happy to help resolve the issue so I'm going to follow up with you in an email to open up lines of communication.
Adil | Shopify
This app is attaching to the wrong shopify store. It is for renters-rehab.myshopify.com. I was advised by support to add its DNS code to the shop it is currently attached to. That has made the problem. worse because its now. embedded in the code of both stores.
William here a support specialist with Shopify. I see that you've had some trouble with the Facebook channel, since your request includes some details specific to your situation I'll reach out to you via email to ensure we can help you resolve this.
William | Shopify Support Specialist