Facebook channel

Facebook channel

by Shopify

Bring your products to Facebook and Instagram users.

4.3 of 5 stars(3593 reviews)

Simple to set up

Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.

Build your audience

Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Easily manage products

Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.

About Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.

Simple setup

One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Advertise with free and paid ads

Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.

Integrates with

  • Facebook,
  • Instagram

Media gallery



Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    70% of ratings are 5 stars
  • 4 of 5 stars
    17% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    7% of ratings are 1 stars

Most recent reviews

Tin Can Sally

App shows in my products as available channel but on my business FB page I see NO products in the catalog. I gave this a few days to possibly load, but it just is not working. I used this app before and it disconnected often. Until this is fixed, it is useless!

Developer reply

October 28, 2021

Hey there,

Robyn here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. We really appreciate your feedback. I'm sorry to hear of the struggles you are facing with getting your products to sync with Facebook. I'm going to take a closer look at your account and send you a direct email so I can open up the lines of communication and help you get set up properly.

Robyn | Shopify

Chez Sep Boutique

I keep trying to connect my actual facebook commerce account and this app is a mess. It doesnt even work, why does it exist? Is there any other way to connect to Facebook? I want my money back from shopify if they cant provide the very basic business function that was promised to me as a business owner and consumer. It just refuses to connect, and apparently everyone is having the same issue. Please assist.

Developer reply

October 27, 2021

Hi there!

Paola here from Shopify! I understand that it can be very frustrating to be unable to connect your Facebook account. To give you a bit more context, Facebook Commerce Manager is a platform to set up a shop and manage sales on both Facebook and Instagram. Usually, it is required to create a new Commerce Account that is associated with your Shopify store. This step is important because when you’re bridging a connection between Shopify and Facebook, you’re syncing your Shopify owned product catalog over to Facebook’s side of things. It is important to note that Facebook needs to approve it based on their commerce policies. I will be reaching out to you through email shortly to provide you with more details.

I look forward to chatting with you.

Paola | Shopify

Jewelry by Sande Gene

I have tried for two (2) years to connect my Facebook to my Shopify and still have NOT been able to connect. FaceBook always has some reason or excuse to deny my access. I have deleted my old FaceBook, created a new FaceBook several times. I believe currently I actually have three different FaceBook accounts because each time I would try to connect, FaceBook would say I did not have an account and require me to create a new one and would then still deny my access to FaceBook. I have given up and will never try to connect again and will never encourage, anyone who ask my opinion, to connect. This hinders my access to Instagram and Twitter also which makes me very upset. Thank you for allowing me to air my opinion.

Developer reply

October 27, 2021

Hey there,

Jason here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. Your feedback is extremely valuable. I'm sorry to hear of the issues you were facing on-boarding with the channel. I understand that you are not interested in attempting to connect again. I'm going to take a look into this further and follow up with you. We're always grateful for feedback and we will use this to constantly improve our app. Please look out for my upcoming email.

Jason | Shopify