Shopify Flow

Shopify Flow is a powerful and practical tool once you get the hang of it. The automation features are useful. Once flows are properly set up, they trigger reliably and help save a lot of manual work.

That said, the app can be a bit sluggish at times. It takes a while to load all the flows, and navigating through larger or more complex workflows can feel slow. But despite that, it's definitely a valuable addition to our Shopify toolkit.

I still can’t believe Shopify Flow is completely free. It’s a powerful, intuitive, and beautifully integrated tool that feels like it should cost hundreds per month. After wasting far too much time and energy with Klaviyo — which I found clunky, overly complicated, and painfully slow — switching to Flow felt like a breath of fresh air.

With Flow, I can easily automate tasks that used to be a nightmare: sending targeted emails based on customer segments, tagging VIP clients, flagging suspicious orders, managing internal alerts… all with just a few clicks and no coding required.

It’s fast. It’s reliable. It works. Unlike Klaviyo, which constantly felt like a battle against the tool itself, Flow lets you focus on growing your business, not troubleshooting bugs or getting lost in a jungle of confusing settings.

Free. Integrated. Powerful. This is a true game changer.
Highly recommended.

It was very easy to edit and I loved the set up for the email content did not need to change much, having my brand colours already there. Each step of the way was easy and I am no tech person.

Overall game-changer in terms of operational flexibility. We wouldn't be able to run our business without it. Would LOVE to be able to duplicate blocks within a flow, but that's my only gripe!

I like the fact that the necessary emails are set to automatically go out when they're supposed to. I don't have to think about it first, then schedule each one individually.