Follow Up Email Marketing

Follow Up Email Marketing

by Follow Up Email Marketing

Automatic email marketing that's simple, powerful & affordable

4.8 of 5 stars(96 reviews)

Auto-pilot for email marketing

Boost sales and conversions with automated email marketing to recover abandoned carts, request reviews, re-engage lapsed customers, and more

Email marketing in 1 click

Put email marketing on autopilot with built-in templates and workflows, product/order syncs, and more

Affordable email marketing

Powerful email marketing features at much lower prices. Why? Because we're a small business too. We want to help other businesses win.

About Follow Up Email Marketing

Automated email marketing that's simple, powerful, and loved by storeowners

  • "I've tried multiple other emails apps and this one offers much more functionality and customization at less than half the price."
  • "Awesome app! I wish I had installed it years ago."
  • "Really like how easy it is to use and appreciate all the options to customize!!!"

Automated emails take your marketing to the next level

  • With Follow Up Email Marketing, storeowners can create complex, automated email marketing campaigns based on specific events and conditions.
  • The app comes with predefined email templates, putting you on a fast track of utilizing best e-commerce email marketing practices.
  • Email opens and clicks rate is at your hands for measuring the effectiveness of your messages. As a result, you always know your best-selling topics, most effective email, and best email message.

Unleash all the best practices of e-commerce marketing with this app

  • Boost sales by recovering abandoned checkouts through multiple emails. Merchants can recover 50% more than what they can from built-in Shopify emails.
  • Boost sales by re-engaging lapsed customers through multiple emails
  • Request product reviews by sending customers emails with links directly to their purchased items
  • Send welcome emails with a personal message to customers who placed their first order
  • Reward loyalty by sending customers specific offers when they reach specific thresholds in lifetime spendings on your store
  • Send iPhone 6 screen protector offers to customers who bought iPhone 6 cases
  • Send extended warranty offers to customers who purchase lawn mowers
  • Send special warranty conditions to customers from Canada
  • Invite POS customers to the online store with a welcome gift

Discount Codes

Use pre-generated discount codes and Follow Up Email will insert them into emails one by one.

Options for scheduling emails

Schedule emails to be sent instantly or delay them by hours or even days after an event occurs to get customers to take the action you want. For example, ask your customers for a review after 14 days so that you know they've received the product and have had enough time to try it out.

Email Marketing Customization

Our email templates can be easily modified and previewed in real time. Additionally, you may use a multitude of variables like customer first name and last name, abandoned checkout url, address, purchased items, abandoned cart items, order date and number, billing and shipping address, tax data and many more.

30 Day Money Back Guarantee

Free 14 day trial followed by 30 day money back guarantee. Try it risk-free!

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Pricing 14-day free trial

Send 1,000 emails


  • Email workflow automation

  • Advanced customer segmentation

  • Automatic import of your products and orders

  • Advanced support for discount codes

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 96 reviews

  • 5 of 5 stars
    86% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Country Bean

This is one of my favourite apps on Shopify. I've been using this for about two weeks and have seen remarkable results for our abandoned cart and lapsed customer emails. What I like the most is the excellent service - I've been chatting with the CEO, Michael, using their in-app live chat functionality and he is super prompt in resolving all our issues. Whether it's email best practices, analytics and tips, we always hear from him directly in a few hours!


This app should be mandatory for all Shopify businesses! It's great - easy to use and the customer support is awesome.

Susie's Smart Cookie

I had no idea how much support I would get in installing app and setting up the emails. Very helpful!! I love the app.