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Our Shopify store sells services, not products. We needed a way to conduct a client interview prior to account signup and tried several methods of embedded forms, etc. but they were cumbersome, dated, and ugly. After extensive research and experimentation we built a ChatBot using Formito and the results were amazing! Our ChatBot is programmed with several variables based on client answers and has a modern, personal feel to it. We had one bug that arose on a Saturday afternoon and the Formito help desk resolved the issue within a couple of hours- great service! We couldn't be happier with Formito. Now we'll use it for our FAQ's, Help Desk, Contact, and Testimonials pages. Love it!