Gatsby: Influencer Marketing

Gatsby: Influencer Marketing

by Gatsby

Unlock new Klaviyo Flows for Instagram Influencers. Automated!

5.0 of 5 stars(44 reviews)

Ask Customers For Their IG

Typically 25% of the customers who subscribe to your newsletter will opt to give you their Instagram handle.

Trigger Influencer Outreach

You get immediate Instagram insights on all those customers and can trigger outreach to your influencers.

Measure Your Growth

Gatsby does all the calculating for you, including influencer engagement rates, estimated reach and your growth over time.

About Gatsby: Influencer Marketing

As one Shopify Merchant just said to us: "Gatsby is the silent partner working for you in the background building your community"

By The Numbers

  • 15-25% of your customers will opt to give you their Instagram username
  • 25-45% of them have 1,000+ Instagram followers each
  • 6-10% avg Instagram engagement rate for nano & micro influencers

Unlock new growth channels by installing Gatsby and developing a fully automated strategy for nano-influencers, micro-influencers, and larger influencer affiliates

What Is Gatsby?

Gatsby is a new kind of influencer marketing platform built on top of Shopify, Klaviyo, Justuno, Instagram and other marketing automation tools.

It identifies influential customers and triggers workflows to help brands build fully automated influencer and micro-influencer strategies, eliminating the manual processes of finding influencers, coordinating collabs, tracking when influencers post, issuing rewards, and measuring performance. Gatsby + Klaviyo automates the entire nano/micro/influencer process.

Overview Deck

Scroll through our video overview deck:


Growing brands like Steve Madden, Labucq and Babe Lash Cosmetics use Gatsby to gather powerful data & social analytics on their customers for a turn-key micro influencer management experience.

You'll be most successful using Gatsby if you have greater than 5,000 website visitors per month and use Klaviyo.

"By integrating Klaviyo and Gatsby, merchants can segment their customers by influence and develop email and SMS campaigns that make micro-influencer marketing significantly easier." - Stewart Wesley, Strategic Partnerships at Klaviyo

"Gatsby is awesome at telling us which of our ecommerce customers are influencers or micro-influencers and then syncing that data back to our central repository in Klaviyo for segmenting and outreach." - Sarah, eCommerce at Steve Madden

If you don't use Klaviyo or have less traffic, contact us for custom implementation support.

How Gatsby Works

  1. Integrate Gatsby with your email subscriber popup to discover influencers shopping on your website
  2. Influencer insights then flow to Klaviyo where you can trigger automatic flows that invite those influential customers to collab
  3. Gatsby tells you when customers mention you on Instagram and passes that back to Klaviyo as well, to automatically reward those customers for spreading the word about you.

You'll get to see all new analytics on how those posts are performing, including engagement metrics and reach too.

Next Steps

Click "Add App", simply pick your install route, and go live in minutes.

Please contact us with any questions!

Gatsby is developed by a small team in California. We work hard around the clock. If you can relate, we want to work with you :)

Integrates with

  • Hubspot,
  • Zapier,
  • Klaviyo,
  • Refersion,
  • Google Tag Manager,
  • Justuno

See the app in action

Explore how the app works in an example store.

View example store

Works with

  • Shopify POS

    Shopify POS

    Use this app while selling in person with Shopify point of sale.

    View more POS apps


Pricing 7-day free trial

See all pricing options
Gatsby Growth


Additional volume billed at $19 per additional 100 Instagram profiles

  • Automatic influencer sourcing, engaging, measuring

  • Insights on up to 350 new Instagram profiles / mo

  • All integrations ie: Klaviyo

  • More..

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

McGovern & Company

Fantastic product! Great service setting it up in Klaviyo. Easy to use and seamless integration, thank you!! McGovern & Co.

More Shower SPACE®

Great feature set, and a caring team to back it up. Brett took the time to help me evaluate and install. Super nice founder !

Developer reply

December 31, 2020

Thanks Patrick! Happy new year, wishing you a big 2021.


This app is a tremendous help in getting your brand out there to generate more sales. Doesn't matter if you're new to social marketing or an expert, the tools on this platform are invaluable. It harnesses all the traffic you're getting and maximizes and leverages all of their assets to help you! I can't recommend enough!