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March 20, 2023

I am a bit worried about the rights this app might have regarding data protection/sharing.

If I understand this correctly, this app can use all store data, that flows through this API Google Analytics GA4 stream for their business and also give/sell it to 3rd parties.

This would mean, by using this app customers agree that Fueled can use customers shop data and customers, customer data for their own purpose.

If so, this would be a huge deal. This could then affect customers very negatively, if this data goes into wrong hands. And even create competitors.

Please correct me if I understood something wrong.
Thank you.

Time spent using app: 25 days
Fueled replied March 20, 2023

Thank you for reaching out. But that isn't the case. We are an attribution app that simply passes the data to Google Analytics 4. We integrate with Shopify's Privacy API so that merchants who leverage a cookie consent app can respect a shopper's decision to opt out. We certainly don't monetize any of this data in any way. That would be both unethical and a violation of Shopify's terms of use. We just help merchants send these attribution events to Google.

(Moreover, Google Analytic's Measurement API and GTag won't accept personally identifiable information.)

Privacy is absolutely critical. I'm happy to say that your concern isn't an issue for the merchants who leverage our app.