Tapita: SEO Optimizer & Speed
Répond aux normes de qualité les plus strictes de Shopify en matière de rapidité, de simplicité d’utilisation et de valeur pour les marchands
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I initially installed the app, which provided decent service and support. However, purchasing one of their SEO packages turned out to be a mistake. Keenan failed to disclose upfront that their work primarily revolves around Google Business. Despite mentioning that my website runs on E-composer and being reassured it wouldn’t be an issue, the team failed to adhere to the agreed work scope. They often acted without prior confirmation; for instance, when facing difficulties with my E-composer blog, they bypassed the problem by creating a new URL without my consent. Moreover, instead of using the existing Search Console access, they created a new one under their ownership, including admin privileges.
It appears that once payment is made, the team proceeds at their own pace, without proper alignment or updates. Unlike other SEO teams I’ve worked with, who provide clear monthly reports, good communication, and adherence to agreements, this team has been lacking in all these areas. Additionally, a strictly private address was improperly used in the public store footer. After spending $900, what I have received includes six AI-generated blog texts and the vague promise of adjusting meta titles in the upcoming week (with no clarification on whether it will be done in code or their app), and no comprehensive report even in the third month. I cannot recommend this service.
Hi Nicole,
This is Keenan speaking.
I completely understand your frustration but as I explained in my previous email, these are completely misunderstanding and I was in the process of providing you with all of the solutions that can help us reach your goal as we agreed on email.
Here at Tapita we only acted our of the interest of you as our customer and will do everything to make it right.
I have sent you an email detailing each point of the mentioned issues. We did have approval on some parts and some parts were also included in the master file but we failed to mention and properly explain them to you.
Please let me work out a solution to help you.
Regards,
Keenan
Using a product bulk edit tool to fix SEO is much better and consistent. and doesn't revert when you uninstall. i tried the speed option also compared to other SEO tool its terrible.so back to the other one. better stick in general with bulk editing tools rather than SEO tools. overall overrated app.
Update to Feedback:
A Nagative review would have been left regardless of a refund or not, it’s about giving a view and experience, so others will benefit.
i got other seo apps because i like to compare before committing, the errors you are mentioning, those apps offered better details actually about them than yours and how to fix it (there is automate features as well) but i intentionally left them for my own reason.
As mentioned before to you. Some apps offer FREE version where you really can test the real functionality before committing. Yours DOESN’T and therefore you are forced kinda to subscribe to see how it performs and simply wasn't good and it would take a another full paragraph to write them all.
Hi Srroo,
Thank you for taking the time to use our app and for sharing your feedback.
We noticed that you've been using another SEO app, and despite that, our analysis showed several SEO errors on your store.
We offered to fix these issues for you at no additional cost but received no reply from you.
We understand that you've left a negative review after we deny issue a refund, which was based on our refund policy and the fact that your request did not meet the qualifications for a refund.
To clarify the functionality of our app regarding SEO:
Our Meta template feature allows you to edit your meta tags, it will show in live page, without altering the backend meta data. This ensures the safety of your original meta data, and it's completely free to use—you do not need to pay for this feature. We've designed it this way because we've encountered numerous cases where customers' data was messed up after uninstalling other SEO apps. Our approach helps prevent this issue.
Regarding speed:
Our speed approach focus on Real user experience, rather than Just outdated Lab simulated speed, we care more about for Core Web Vitals and real user experience, which are critical factors for search ranking, bounce rates, and conversion rates.
You haven't yet engaged with our team on the specifics of Core Web Vitals, so we're unsure why you said our speed is terrible.
For other merchants reading this review, we have a clear refund policy in place. We always support refunds when there is an issue on our part or if the customer works with us to address any concerns in a fair manner.
Additionally, we offer a free version of our app so that you can try it for as long as needed before making any decisions.
Once again, thank you for your time and feedback.
Best regards,
Tapita team
Very good custumer service Thank You but I tried very hard to get Tapita to fix my page speed but instead of solving it, what Shopify showed was worse.
Hi there,
Thank you for taking the time to share your review. We appreciate your feedback and would like to clarify a few points in case our previous communication was unclear:
Our app does not interfere with your website’s Largest Contentful Paint (LCP) score, nor does it cause any negative impact.
LCP is calculated based on the average performance over the last 28 days from real user data. This data includes everyone who visits your website, such as yourself during tests, Google bots, and other automated systems. The LCP score can fluctuate depending on the internet speed of your visitors, which can change even when no modifications are made to the website. These external factors, like users’ internet conditions, are beyond control.
Regarding the increase in your LCP score after installing our app, we'd like to explain:
The LCP score is an average of the most recent 28 days. On September 11, when you changed your website's theme, the score increased from yellow to red because the new theme performed worse in terms of speed compared to the previous one.
On September 19, when you installed our app, your LCP remained unchanged from that point forward.
On September 19, your LCP reflected only 8 out of 28 days with a red score. By September 30, this changed to 20 out of 30 days with a red LCP, which could give the impression that our app negatively affected your LCP. However, this is due to the larger portion of the 28-day period being affected by the new theme.
To improve your LCP, as we’ve mentioned previously, this requires manual intervention by a technical expert who can audit your website, identify issues, and implement solutions. No app or tool currently available can improve real user LCP with a single click. Alternatively, an easier solution would be to switch to a more performance-optimized theme, as many theme providers do not prioritize speed during development.
Thank you again for your time, and please let us know if you have any further questions.
Best regards,
Tapita team
I had left a review of Tapita a week ago. It was one star, which, at the time, I felt was appropriate based on my experience. However, recently I did notice one key improvement to my site. Well, more to the Google Search result. My Favicon was missing, and they did fix that. That said, since switching from a Paid (Standard) plan to the free plan. I noticed that my site metrics were even worse than when I started with Tapita. So, I opened the app to re-run some of their tools. But as I did, I realized that when I switched from the Standard plan to the free plan, they removed the Standard plan features. I should state that I was not on a trial plan. I paid the $59 fee for the standard plan. When I reached out to chat support after back-and-forth screenshots, they realized that I should still have the Standard plan features. So they offered me a month of the Standard plan or a refund for the unusable Standard plan that had been removed. At no time did they reach out after they removed the Standard plan features to offer a pro-rated refund. I have dealt with two chat reps here. One of them is fantastic, the other is rude at times and just not professional.
Hello,
Please find the clarification below regarding the recent issues:
1 ---> App Installation and Downgrade: You installed our app under the Paid plan on July 6 and downgraded on July 8. During this period, we found out that collection meta was missing. We advised adding meta to your collection pages to enhance your website's content and to control your sitelinks follow google best practices. However, you decided to downgrade to the Free plan on July 8 to avoid additional work. This was noted in the previous 1-star review.
2---> Your website performance metrics getting worse: You use our paid features only for 3 days, SEO is a long marathon, it will impact your results but it will need at least a month, and you never really clarify which metrics you're talking about, we improved your Speed and make your website more SEO friendly already.
If you're talking about traffic, it is impossible for our app to reduce our traffic after only 3 days of fixing Technical SEO errors, because Google by itself needs around 1 week at least to recrawl your data to read the change in SEO.
3 ---> Cancellation of Paid Plan: You downgraded our app from the Paid to the Free plan. When you switch from a Paid to a Free plan, access is limited to the Free features only. This is in accordance with our Terms and Conditions, which you agreed to upon purchasing our app, and this is standard app behaviors too, not only our app, other apps act the same way.
4 ---> Refund and Payment: Regarding your inquiry about Free/Paid features, although your case does not qualify for a refund, we offered two options: continue using the Paid app without needing to upgrade again, allowing you to use the Paid features for a full 30-day cycle, or receive a refund after you pay the bill. As of today, July 22, the bill remains unpaid, so we are unable to process the refund for an unpaid bill.
5 --->Customer Service Interaction: We reviewed the chat history and noted that Liam assisted you on both occasions. In the first chat, he provided complimentary Technical SEO support. In the second chat, he explained our charge policy and sought clarification on whether you preferred a refund or wished to continue using our paid features. We understand this might not have been the response you were hoping for.
Thank you for your time and understanding.
Best regards,
HORRIBLE HORRIBLE APP!! STAY AWAY!! Unless you would like something that will ruin your website with no option to undo the damage. I tried using the Google Page Speed / GTmetrix feature and it crashed my entire home page. Removing the app or turning off the feature will not resolve the issue. I will now have to go back and publish an older theme and redo months of development work on our current theme. What a terrible experience.
Hello,
If you're reading this review, here’s what happened:
This customer changed their theme, and someone in their team deleted the CSS file "https://unboxme.com/cdn/shop/t/181/assets/homepage-updates.css", missing CSS file caused the layout issues. This was not due to our app, because our app does not have the Permission to delete theme files.
The customer contacted us, start with threatening to leave a bad review and report our app unless we fix the issue.
After our Tech team inspecting their website, we found that the problem was due to the deleted CSS file, not our app. We advised the customer to check with their development team or theme provider to restore the file, because we simply did not have that file to give him.
After receive our solution, they added their file back, but still blamed us giving this review because we didn't added the file we didn't have for him.
And after leaving this review, this customer still installed our app again, try some features then delete our app. Which make us more doubtful whether this is our competitor or really a legit user.
And for who is reading this, if the problems is from our app, we will solve your you.
If you have any problems but not from our app, we're still happy with investigating and find a solution for you to follow.
Thank you Uboxme for your time using our app.
Best regards,
Tapita team
lier,
They say the plugin is completely free and no package described on shopify app, but when we install, they show the packages , and nothing for free.
Hi there,
Thank you for spending time and effort giving us this review,
We believe it comes from misunderstanding because you used our app for less than 30 minutes and haven't tried any free features.
With free plan, you will be able to access many features to improve SEO and speed, such as: Instant loading page, image optimization for speed, SEO audit with 50 pages, Meta template, AI meta, SEO schema, we also can help you fix Critical SEO errors upon request.
Those features are also clearly stated in our pricing.
Our app is free to install and we have free plan (forever free) and other paid plans. Customers always can start with the free plan to try our basic features and we don't force any customer to upgrade.
Paid plans cover more advanced feature but free plan is enough to cover the basic SEO.
Best regards,
Update to their response. Yes they messaged me back…. But this was the 4th or 5th time this has happened over a few months ( each time them saying they would resolve the issue and never did ) so I uninstalled ( for the second time ) and came here to warn people. If only I could upload screen shots here.
Since I have I uninstalled it twice the period where I had like 6 different themes I was testing I was not using the app.
I stated when I DISABLED the app my score went up 20 more points. Literally so much coming out of their mouth in their response are huge lies and .
Also they flat out lied in response about them not having issues with the Winter update ( when they told me in chat convo ) and they noticed my website speed went down on April 24th because in chat they said their was no issues whatsoever . What a joke. Like everything out of your mouth a lie. Stay clear away from these people. Just use a different app.
Second….. on their app end it didn’t show my speed was affected. It says your Google site speed is something but when you actually run Google site speed it is not. Maybe for a couple weeks after first downloading the app. Their score that showed my site was on their app was off by over 20 points so don’t ever believe the score they are showing you.
No new apps installed. No new theme. Nothing. Just constant issues and the app only ever working each time after redownloading it for maximum 3-4 weeks.
PLEASE constantly monitor your stores score on GOOGLE SITE SPEED when using this app and don’t trust what their app tells you your score is.
They even admitted to me that there is major issues since the winter update and clearly months later they have not fixed the issue yet are still collecting money from their clients.
Used to work good. Then after the Shopify Winter update it stopped working. Literally every single month having to reach out to them to fix the issue because my Google Site Speed drops to pre app install ( app not working ).
When this first happened they admitted it was due to the Shopify release causing their app not to work properly and did some stuff on the backend. of my shop with access. The kicker...... it only lasts a few weeks each time so they never solved the issue.
I have reached out to them 4x already about this and over it. No theme changes. No new apps.
So yeah.... If you install this and check your Google Site Speed at first it will be like wizardly BUT I would continue checking it every month because it is going to drop. Steep price to pay $50 a month for an app that only works for a few weeks.
Oh.... and the kicker...... I disabled the app and my mobile speed score went up from a 26 to a 46! Mind you their dashboard said my mobile speed was at a 64 lol!
Don't trust any numbers this app shows you and PLEASE make sure you are checking your actual site speed through Google Site Speed and monitoring it otherwise your paying for nothing best case scenario OR paying for an ever further reduction in speed.
Hello dear,
This is Katy from Tapita. We already sent an email to you once we received your question about speed dropping, but I would like to reply here again for future visitors who might read this review:
1. Does Tapita take care of your website speed?
=> Yes, we measure your speed every day, and if we notice a drop, the system will automatically send us a notice so that our Tech team can work on improving your speed. The standard wait time is 24 hours due to different time zones and the number of orders from other customers queued up. Proven by these screenshots, these are our records of your speed every day. It's always stable around 50 on mobile before the drop on April 25.
https://prnt.sc/0MgbWw6pMYIp
2. On Apr 24, we received notice from our system that your speed dropped from 5x to 2x. Since it was our nighttime, our Tech team didn't immediately check on it, but we planned to do so the next morning once we were back to work hours. In our chat with you, we stated that we would check, but you uninstalled our app right after, so we didn't have a chance to restore the speed to 5x for you or investigate further what the main reason was.
3. After uninstalling Tapita, did your speed really go from 2x to 4x?
I just checked today, April 26, and your speed is still 2x according to Google PageSpeed, as proven by these screenshots:
https://prnt.sc/SP9RloVCqU_B
https://prnt.sc/2CStZ4ZIuXZn
So Tapita didn't decrease your speed; after you uninstalled our app, the speed reverted back to what it was before Tapita's code, around 2x. Also, you said that the speed increased from 2x to 4x after uninstalling our app, but this is not true.
Note: Their dashboard showed my mobile speed at 64! Lol! => Please note that the dashboard shows the last scanned results, which is why it is suggested to rescan the speed occasionally to check it.
4. What affects your website speed? Does your speed drop every month?
We checked our records and noticed that your store changes theme every month. Each time you change the theme, the speed seems to decrease a little. It was not our app that decreased your speed every month.
Also, speed depends on a lot of factors such as theme, Shopify servers, Google PageSpeed servers, your other third-party apps and their servers, your content, your website layout, etc. Any change in one of those factors will affect your speed. So, when the speed drops, our tech team needs to carefully check if there are any new apps, if you changed the theme, if there are any apps changing their code or adding new HTTP requests to slow down, or if you added more heavy components to the store, etc.
The checking itself is not an easy task, and it takes time for our Tech team to handle.
Furthermore, a website is a changing object, and therefore, the speed changes accordingly. That's why it is suggested that website owners should regularly monitor the speed to detect any changes and address them.
Once again, thank you for using our service, and we hope this clears up any misunderstandings between us.
Best regards,
Katy
The App working well and give you really good results. But now they want make more money a lot of offers came in the app for backlinks and more.
What i also miss, if you like to check the page or find them was has a bad performance is not possible.
Hi there,
This is Keenan and I am one of the founder.
We receive your 1-star review this morning and I want to send you this email to explain further about the points you raised in the review.
1. For the offers, those are additional services which are not included in pricing, these services are not implemented by our app, they are handled by our expert team which require manual works, these are extra steps too boost your performance in term of SEO, speed, traffic, ranking.
We do not force anyone to pay for these services, it's totally up to customer's choices, and we don't make money from you store with these services. Our pricing has clearly described what benefit each plan provides.
2. For the "bad performance page checking", according to the chat with Krystal yesterday, we had explained that our app has improved your whole store speed. Some pages have heavier content/logic so they have worse performance comparing to other pages.
To check them, user will need to check each pages individually by google page speed tools.
It's not possible for any tool to list out every single page performance because:
a,. Google doesn't allow any one to send 100 request at same time => Google server will block any app doing so.
b, If we send request one by one, you have 168 pages, each pages take 5 minutes => it will need 840 minutes to finish loading our dashboard if we're doing so, that is not possible and no one will develop their app that way.
Currently no app in the market can do that feature because it is technically just not possible.
Other than that, I'm seeing your speed has improved a lot with our app, we're also working on your Technical SEO errors to help you gain higher SEO score,:
Details can be found here: https://tinyurl.com/2buvxfmr
1 star review does not accurately reflect the quality of our company's products and services. This will not help other merchants have a more accurate view of Tapita's service quality
I hope you can reconsider talking with us.
Keenan
Killed my store traffic, stick to the built-in SEO, no need for these kinds of apps
Hello,
Thank you for using our app and providing feedback.
After receiving your feedback, we checked your website traffic and found the following points:
1. Before installing our app on April 30, 2024, you consistently had a source of traffic from Linux devices and headless Chrome browsers. This indicates bot traffic, which might be harmful to your SEO and is not real traffic.
What is headless Chrome and how to detect it?
https://datadome.co/learning-center/what-is-headless-chrome-how-to-detect-it/
2. After installing our app from April 30 to May 08, there was no more bot traffic to your website. This is why you saw a decline in traffic after using our app.
When you had bot traffic to your website, there were two peaks on April 30 and March 15. These peaks had the highest portion of bot traffic, which explains why you think our app is reducing your traffic. In reality, the traffic after installing our app is genuine, good for your store, and has the potential to convert to sales.
Please respond to our email and share access to Google Search Console (GSC) and Google Analytics (GA) with us so that we can help you identify the source of the bot traffic and which agency might have caused it.
If you used another SEO agent or app before us, please review them as soon as possible, as they could be responsible for the bot traffic, which does not benefit your store.
We hope to hear from you soon.
Best regards,
Katy
Update:
We downgraded our review because after uninstalling the app and reinstalling a few months later we found that the developer had not deleted any of our data and had retained the links to our Google Search Console account. We consider this a serious breach of our data.
*****
We tried a few SEO apps. To be fair, most did a decent jobs. Tapita does an excellent job of optimising your speed and greatly improving your GTmetrix results. Helpful customer care too.
**
Hi there,
I am Max who assisted you yesterday.
I apologize for this inconvenience again.
Firstly, Totally, I understand your concerns. However, allow me to confirm again that we do not store any your store data and Google search console data.
As I explained, due to the Hook API was failed, we did not remove the token completely.
Our tool just help you to connect to GCS via API so we do not store any GSC data at our side.
As I committed with you. We solved this problem fully and it should not be happened.
I am still in the thread of supporting you, please tell me if you have any requests.
Max