Google Shopping Assistant

Google Shopping Assistant

by adaplo

Increase ROI of Google Shopping by fixing common mistakes

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Automated reporting

Your time is limited. Get the analysis and quickly apply the proposed optimisations. Stop the bleeding and get more Revenue. For Free

Uncover missed opportunities

Maybe you know that your Google Shopping ads needs improvement, but you are not sure what to change. This assistant tells you just that

Keep control of your ads

Google Shopping Assistant will not make changes to your Merchant Center, Feed or Google Ads. The Assistant suggests, you optimise.

About Google Shopping Assistant

How to use

Start by connecting a Google Ads account that has Google Shopping campaigns. Then let the Assistant fetch advertising data of your campaigns for the last 30 days.

After the Assistant analyses your advertising data, it will show key level metrics and important optimisations to apply to your campaigns. The Assistant will not launch ads on your account, nor will make any changes.

What you will get

By using Google Shopping Assistant you receive a free automated report with an audit of your Google Shopping Campaigns for free.

Get a quick performance indicator by reviewing your current top metrics for your Google Shopping like Cost, ROAS and revenue of the last 30 days.

Find out how much budget you are wasting on your Google Shopping campaigns because of poorly managed Product or Search terms. Also, get an estimation of the revenue you could get if you slightly increase your budget and bids.

The assistant will score your Google Shopping Campaigns and provide a detailed analysis of 9 different optimisations:

  1. Campaign Structure
  2. Negative keywords
  3. Remarketing lists for Search Ads
  4. Device bid modifiers
  5. Location bid modifiers
  6. Bidding strategy
  7. Impression Share (& overbidding)
  8. Conversion tracking
  9. % of account spend

Frequently Asked Questions

Do I need to have a Google Ads account?

Yes. If you don't have a Google Ads account but you are interested in starting with Google Advertising, contact us at

Does the Assistant make changes on my ad account or Merchant Center?

No, the Assistant will only read and generate a report. You can make the proposed changes in the report on your own.

What permissions does the Assistant needs?

It needs the bare minimum. Strangely, at this point of writing, Google doesn’t present a way to get just read access programmatically. So it asks the access that is available programmatically, which is read/write on Google Ads. Our Assistant uses only read access

Improve your Google Shopping Campaigns for Free Now!

Integrates with

  • google ads

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