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Google Shopping

Google Shopping

Developed by Shopify

80 reviews
Price: Free More info
  • Easily create or connect a Google Merchant Center Account
  • Sync all of your Shopify products and get them ready for Shopping ads
  • Keep products up-to-date with automatic sync after every change

The Google Shopping channel automatically syncs all of your Shopify products and required settings to your Google Merchant Center Account. This makes it easier to create Shopping ads from your AdWords Account, because you won't have to upload a CSV file to your Merchant Center Account or manually verify your store domain.

This channel doesn't create Shopping ads. To do that, you’ll have to create an AdWords Account, link it to your Merchant Center Account, and create a Shopping campaign. When you link your Merchant Center Account to your Shopping campaign, all of the products synced through this channel will appear in Google ads.

To use this channel you need to sell in US currency and ship to the United States (not exclusively).

You'll be able to:

  • Create or connect your existing Merchant Center Account

  • Sync products to your Merchant Center Account and get them ready for ads

  • Sync product category, custom labels and other Google fields for each product

  • Automatically sync and verify your store domain, currency, shipping, and tax settings

  • Understand the status of your products and fix errors


  • We welcome your feedback at googlebeta@shopify.com

  • Sign up to be notified when this channel will be available to stores that sell in non-US currency

  • The old Google Shopping app was removed from the app store on November 10, 2017
  • FAQ

    What is Google Shopping?

    Google Shopping consists of two platforms: Google AdWords and Google Merchant Center. By setting up these two platforms, your products are advertised on Google when someone searches for them. Your product feed is based on the products in your Shopify store and is synced to your Merchant Center Account. Google AdWords lets you create a Shopping campaign, set a budget, and manage ads. This channel helps you create a product feed for your Merchant Center Account.

    If I am moving over from the old Google Shopping app will all my data be lost?

    No. We transfer all of your product data from the old Google Shopping app to the new Google Shopping app. This includes all of your product feed information, custom labels, brand and product category.

    Can I add custom labels and product category for the products?

    Yes. You can add this extra information to your products after they sync into the app. If you had the old Google Shopping app installed all of the customer labels and the product category will be automatically synced for you.

    Does this channel make ads for me?

    No. This channel makes it easier to create a product feed and sync it to your Merchant Center so that you don’t have to manually upload a CSV file with all of your products.

    Are my products automatically visible on Google?

    No. Only you can see your products until you create a Shopping campaign through Google AdWords.

    How do I advertise my products on Google Shopping?

    You'll have to create an AdWords Account and link it to your Merchant Center Account. From AdWords, you can create a Shopping campaign, set your budget, and select the product feed you imported with the Shopify Google Shopping channel. Shopping ads will run on synced products.

Google Shopping reviews

80 reviews
  1. 5 stars (5 reviews)
  2. 4 stars (0 reviews)
  3. 3 stars (2 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (69 reviews)

I want the old app back... the one is forcing to rewrite my descriptions... that is tons of work I DONT need . This is absolutely terrible




Still only USD.. this is bs. I'm just back checking. I opened another store in EU earlier this month, that's when i found out that this google extension was totally broken. Luckily i haven't updated it on my first store so that i can still do remarketing and shopping ads as normal there, but i still can't believe how braindead the people that did this has to be. I think the only way to get this fixed and to get the people behind this fired/reputation ruined is for all of us to contact google directly and show them they are losing tons of money because of this.


So far it seems fine, other than there's no search. If you have 100's of products how can you search and see if that product is approved and listed. You can't sift through pages and pages looking for it.

No one is mentioning that we received an email from Shopify saying we had no choice but had to make this move before end of Jan 2018. This page says it's beta. But we were told we had no choice and had to move and the other google shopping app was being disconnected.


The old app was great and easy to set up. This app does not allow me to sell in New Zealand so can no longer use Google products through Shopify. This makes a lot of sales for us and other sellers so needs to be fixed asap.


Absolutely awful. I received an email stating I must switch over from the Google Shopping App (which was working just fine), to the Google Shopping Channel by the end of January because it would be deleted. I contacted the gurus to voice my concerns from all the terrible reviews this was receiving. They insisted everything would be "just fine" and would work "without issues".

Because the transition was listed as mandatory, I went ahead at the advice of the gurus. The transition forces you to delete the Google Shopping App to continue. As soon as I did, all of my products went from approved to "Pending". It gave me a message saying it would take at least 3 days for Google to approve my products, even though it EXPLICITLY says in the Google Shopping Channel promotional information "Skip the 3 day Merchant Center Account approval process."

I immediately contacted the gurus about this and was informed that "hmmm that's strange." and "We aren't sure what's going on." They even indicated I had completed all the transition steps as necessary and it was still having issues.

It has already been a day and a half and still no word on my open ticket. This is a joke. I am extremely disappointed that Shopify would force this transition on its customers when it clearly isn't ready to be out of the testing phase.


Just awful. The old app worked just fine. Now I get all kids of errors and restrictions in the name of making things "easier". Bring back the old app so I can sell in Canadian currency.


Make this available to EU! I now can't use this platform after removing the old version meaning I am loosing out on many sales! Another reason why I am going to be leaving Shopify. Terrible that it is only available to the US!


No EU support, so I cant use it. :(


A poorly integrated application with minimal control, that only does a mediocre job.
Unfortunately at the moment this is the only comment I can make on this application.



Sell in US currency
Ship to the United States

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