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Google Shopping

Google Shopping

Developed by Shopify

59 reviews
Price: Free More info
  • Easily create or connect a Google Merchant Center Account
  • Sync all of your Shopify products and get them ready for Shopping ads
  • Keep products up-to-date with automatic sync after every change

The Google Shopping channel automatically syncs all of your Shopify products and required settings to your Google Merchant Center Account. This makes it easier to create Shopping ads from your AdWords Account, because you won't have to upload a CSV file to your Merchant Center Account or manually verify your store domain.

This channel doesn't create Shopping ads. To do that, you’ll have to create an AdWords Account, link it to your Merchant Center Account, and create a Shopping campaign. When you link your Merchant Center Account to your Shopping campaign, all of the products synced through this channel will appear in Google ads.

To use this channel you need to sell in US currency, ship to the United States (not exclusively), and have fewer than 10,000 products.

You'll be able to:

  • Create or connect your existing Merchant Center Account

  • Sync products to your Merchant Center Account and get them ready for ads

  • Automatically sync and verify your store domain, currency, shipping, and tax settings

  • Get products approved by Google faster and skip the 3 day Merchant Center Account approval process

  • Understand the status of your products and fix errors


  • This channel is currently in beta. We welcome your feedback at googlebeta@shopify.com

  • Sign up to be notified when this channel will be available to stores with more than 10,000 products or stores that sell in non-US currency

  • The old Google Shopping app was removed from the app store on November 10, 2017
  • FAQ

    What is Google Shopping?

    Google Shopping consists of two platforms: Google AdWords and Google Merchant Center. By setting up these two platforms, your products are advertised on Google when someone searches for them. Your product feed is based on the products in your Shopify store and is synced to your Merchant Center Account. Google AdWords lets you create a Shopping campaign, set a budget, and manage ads. This channel helps you create a product feed for your Merchant Center Account.

    Does this channel make ads for me?

    No. This channel makes it easier to create a product feed and sync it to your Merchant Center so that you don’t have to manually upload a CSV file with all of your products.

    Are my products automatically visible on Google?

    No. Only you can see your products until you create a Shopping campaign through Google AdWords.

    How do I advertise my products on Google Shopping?

    You'll have to create an AdWords Account and link it to your Merchant Center Account. From AdWords, you can create a Shopping campaign, set your budget, and select the product feed you imported with the Shopify Google Shopping channel. Shopping ads will run on synced products.

Google Shopping reviews

59 reviews
  1. 5 stars (4 reviews)
  2. 4 stars (0 reviews)
  3. 3 stars (2 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (49 reviews)

Did not include the capability to specify the product group category when you fall into the "other" category. My products are being tossed into random categories. Guru's have not idea out the new product worked, what the old one did, nor understood how the feeds for merchant center worked Once you move to the channel..you can't go back.. Email sent out by shopify gives feel it is a mature product and you are getting the opportunity to cut over early. For such an important revenue stream...sure seems like a sloppy rollout. I've been with Shopify for a while and pretty surprised. I would think that the email they sent would be very clear about these risks...and that Shopify would provide the ability to go back to the older app if needed. curtis


Cannot use with EUR. USD only.


Just awful. App doesnt work at all and shopify support has been 100% useless.


this app gave me cancer. avoid at all costs.


need old version, i have 300 thousand product, this app only support 10 thousand


DO NOT UPDATE! Downloading this new app version and deleting our old Google Shopping app was a huge mistake. I have since had to disconnect the account and try to get our feed going another way because this app is so awful!!


Horrible horrible. Much worse than the old app. DO NOT USE if you have products with variants. Variants don't matter. Only the core product matters.


There is a reason why most Americans can't point to Australia on a map. This app cannot be used outside of the US. As said before, pathetic.


Doesn't work with EURO !! SHOPIFY PLEASE !


Doesn't work with currencies that are not USD. Pathetic



Sell in US currency
Ship to the United States
Have fewer than 10,000 products

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